Rich Cardona Media

128. How to Avoid Complacency

On this episode of The Leadership Locker, Rich talks about how to use continuous self-improvement to avoid becoming complacent.

Personal Branding | Rich Cardona Media

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Transcript
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Welcome back to the leadership locker.

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It is rich Cardona, your host, and look, you are in the right place.

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If you're an aspiring entrepreneur, a new entrepreneur, a seasoned

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entrepreneur who knows everything because.

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I interview industry experts and influencers and get the best freaking

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knowledge there is out there, whether it's marketing, whether it's

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sales, whether it's finance, whether it's negotiating, whether it's

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storytelling, doesn't freaking matter.

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I got it.

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So the other aspect of this podcast is me.

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I do solo episodes just like this, because I'm documenting the journey.

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Uh, I deeply deeply believe that is the right thing to do, especially because

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Gary V has been saying that forever.

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And there's value in that.

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And I know you are either going through some of the things I've gone through,

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we'll go through some of the things I've gone through or you already have,

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and you can look back and be like, yep.

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I did that too.

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Well, what I wanted to talk about today was one of my core values,

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which is continuous improvement.

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Okay.

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Continuous improvement.

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And I have written under it without the desire to be better, you run the risk of

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becoming complacent and complacency kills.

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That is totally a Marine Corps kind of phrase, complacency kills, uh,

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especially in aviation, you know, the night you forget to, you know,

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go step-by-step on the start-up checklist or pre-startup checklist

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or whatever it is is, is the night.

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Something goes bad, horribly wrong.

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Now, are we talking life and death situations now?

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No.

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But complacency kills.

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So continuous improvement is a requisite and all of us

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really serious entrepreneurs.

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Some of, some of the most successful entrepreneurs.

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I know.

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And some of the ones I was just around at a syndicate summit in St.

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Louis.

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Some of them, to me were saying numbers and talking about how many

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people they had and all these things that I was like, wow, mind blown.

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And I got a love love.

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And at the same time, they have some of the same thoughts that I

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did, which were, I could be better.

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I need to be better.

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So in order to be better, you have to know better.

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And how do you know better?

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This is where self-improvement comes along.

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This is one of the Marine Corps, biggest things is that you

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need to be a lifelong learner.

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I've certainly had to have it in the past of simply relying on my talent

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and, and not actually will talent.

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And some of my instincts when it comes to conversations and interviews and

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podcasting and all that good stuff, but I've certainly relied on the dock

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to an extent, to the point where it might be considered, just winging it.

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And it's because I never actually documented the process or made a blueprint

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about the process or took the time to just get what was in my head onto paper.

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And the reason that is important is because, well, that's a whole

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different podcast, but I will say this.

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The reason that's important is because when you have a prospect, who's like

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all about you and wants your service, they are smoking what you're rolling.

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Okay.

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They are all about it.

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Then all of a sudden this euphoria kind of wears off.

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Right.

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And it's been a few days.

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And then all of a sudden they're like, Hey, rich, or, Hey Stephanie,

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like, I'm not sure I could do this.

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And they are, they've gone.

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Past the point of where they see what you've done for others and

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believe you could do it for them.

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Then they're past that.

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Now they're to the point where, what if this goes wrong?

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What if this invest, you know, like how much do I stand to

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lose and all that other stuff.

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That's why the blueprint is important because then you could kind of quell

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their concerns and reassure them.

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Okay.

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You're not going to convince them that they didn't make a wrong decision.

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You're going to say, oh, I completely understand.

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Don't worry.

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This is totally normal.

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I'm going to tell you why this is Bulletproof and then

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why this is going to work.

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And then you outline it and you kind of tell them, then don't do that before.

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Okay.

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If you do it before, then you're just, you're not getting paid for that.

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So you gotta get paid first.

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Okay.

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So back to the point.

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You could only get better if you know, better.

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And the way to know better is to continuously educate yourself.

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So for me, I've actually had trouble finding personal brand books.

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But that's where I would start.

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Right.

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And just kind of dissect.

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So if I want to know better about personal branding and I want to know better

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about content creation, then I need to study the people who are doing it best.

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I need to read into the thought leaders who have actually put pen to paper

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and taking the time to just vomit all their thoughts out there about what

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they think personal branding is, or.

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Whatever it may be or creating confidence.

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Okay.

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Like creating confidence, um, in life or on camera or in writing or whatever it is.

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So.

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I could start there so I can start with thought leadership in terms of books.

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I'm just going to say thought leadership when it comes to

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writing for whatever reason.

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And then obviously I could, oh yeah.

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Um, YouTube.

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I absolutely could go to YouTube.

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Stop shitting on YouTube.

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Okay.

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There's a guy who's been helping me.

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Uh, his name is Chris DOE a D O, and he has this group called the future.

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Well, the futures company, uh, and it's F U T U R.

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So no E and then he's got the future pro group.

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So discovered him was like, holy crap.

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Uh, he is literally just the man for creatives.

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Okay.

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Creatives like me.

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Okay.

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Creatives and business.

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And I was completely inspired, bought a short course on how to negotiate.

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I thought he did an amazing job.

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So I was like, okay, this is super easy.

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This was not something that was going to drag out.

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Something that was not executable.

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This was very, very simple.

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So then I looked into a couple of other things.

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Then I signed up, I signed up with the group and then I had a one-on-one

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coaching call with him and we kind of went through improvement.

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He improved my mindset on value.

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We improved my mindset on the astronomically, low fucking prices.

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I was charging.

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Okay.

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We improved where and how I can attract.

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The people I can serve.

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We improved by narrowing down my target audience.

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That was probably far too vast.

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We improved who that is by narrowing it down, looking at all my past

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clients and current clients.

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So that was all from YouTube.

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I will pay for coaching forever for that guy, because the way he puts it

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sinks in, like, it's just incredible.

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And he works with creative specifically.

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How do I improve my copywriting?

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If I know that you know what I'm writing sometimes just gets a little bit verbose

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and I might be able to get people lost, but I don't want it to be too short,

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but I don't want it to be too long.

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Cool.

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I have a copywriting team.

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And through that copywriting team who does a lot of the copy for my

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clients, I discovered I'm starting to level up on my copy a little bit.

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And I've actually gotten compliments.

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Now.

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Sometimes some of it's not me because it's been pre done for awhile.

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Um, and I get compliments on those and I can't, you know, really accept it.

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And then there's times where people are like, do that post,

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the, the content was fired today.

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The copy was fired.

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I'm like, oh shit, that was me.

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I improved.

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So.

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You can't be better unless you know, better.

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So if things are going well and Ben Newman, um, he was

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in a podcast not long ago.

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One of his don't be seduced by success.

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Okay.

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And obviously, if you want to take it to tell another story or thought

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on reading Tim Grover's book winning, and he talks about how Kobe says

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rest at the end, not in the middle.

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There are certain times where we hit these peaks and the backside of that

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peak is a very, very sharp decline.

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It's basically a fucking cliff.

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Okay.

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Especially in entrepreneurship.

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So if you get seduced by your success, Okay.

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And you decide to rest in the middle and you decide not to continuously

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seek improvement on how you can serve on how you could be better.

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And this doesn't even just go for professional life.

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But if you're not doing that, you will find that.

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You could become complacent.

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And like I said, complacency kills.

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So just keep that in mind, your default mentality should be to improve

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because if not, I believe this.

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There's obviously no way to prove this.

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Your competition loves when you become complacent.

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I mean, dude, they love when you become complacent because they are ready.

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They are ready.

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They've been waiting in the wings for you to take a break or for you to just

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have dog shit content for a month.

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So then they can make a splash.

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So always be continuously improving.

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You could only be better if you know better.

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And the only way you're going to know better is if you are dedicated to

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continuously improving your business, your process, your systems, your

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marketing, your sales, whatever it is, your talent, all that.

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So, thanks for listening.

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I'm going to wrap it up right there.

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We continue to ascend across all platforms.

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We're getting ranked in the top 100 regularly.

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I cannot thank you all enough for that.

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Please make sure you share this with people.

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If you are an a syndicate member, like I am, then please make sure

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you're spreading this out to our brothers and sisters out there.

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Um, if you're in the future pro group, please pass this on to

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someone in the future pro group, uh, that might be able to enjoy this.

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And if you're none of those things, just leave me a review, please.

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Like, this is exactly what makes the podcast surge, and

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I can not be happier about it.

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So thank you all so much for your time and no personal branding.

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Look, you know, that's my thing.

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I made a 21 page guide for 29 bucks.

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It is the place to start.

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If you have no idea where to start, or if you have started and stopped and started

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and stopped, you made content and stopped.

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This thing is going to help comb the spaghetti in your head about

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your personal brand and give you the confidence you need in order to actually

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ascertain the right strategy for you.

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Okay.

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This is kind of like the entry point, the entry point of all entry points.

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I don't know anyone else.

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Who's got something out there.

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That's going to be better than that.

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Okay.

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So.

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Hit me up.

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You can DM me rich Cardona underscore on Instagram again.

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That's rich Cardona underscore I Instagram or rich Cardona on LinkedIn.