Rich Cardona Media

126. Eye Level is Buy Level

On this episode of The Leadership Locker, Rich talks about the importance of visibility in personal branding.

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Transcript
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Welcome back to The Leadership Locker.

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This is the place for you.

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If you are a new entrepreneur and aspiring entrepreneur, a seasoned

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entrepreneur who likes to get information, expert knowledge from, you know,

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industry juggernauts and influencers.

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That is my thing.

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My other thing is to also make sure I'm documenting my journey.

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Because I believe it's super interesting.

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Not just personally.

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I mean, like, it actually applies so many of the things I go through,

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maybe some of the things you've gone through or will go through and if I

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can prevent any pain and suffering, cause that's all entrepreneurship

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is then that's why I do it.

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And here we go.

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So.

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I was listening to an old podcast with this gentleman, Dan Fleischman.

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He was the youngest person to ever have an IPO.

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I've had him on the show before I met him out of mastermind.

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This guy is so unassuming, incredibly altruistic and just unbelievable.

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He is behind so much of the paid ad spend for some of the, I mean,

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basically anyone who's, anyone.

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Is the only way I could put it, but I was listening to a really old podcast of

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I don't even remember who show was on to be completely honest.

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And he was talking about his first big success, which was with energy drinks.

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So, you know, he talked about all this retail stuff that

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was completely foreign to me.

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But when he talked about placing the product in the stores, like he's

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like I had to pay to be high level.

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He goes high level, his bi-level meaning buy, buy, buy level.

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So if it's high level it's level, Which made me think, and I've

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never had that energy drink.

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I don't even know if it's still out anymore or anything like that,

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but it goes back to being visible.

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Okay.

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Sometimes the most well-known or most well visible product person or

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service is going to Trump, the actual best product service or whatever.

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So the point is this.

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I level by level.

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Got it.

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But that doesn't necessarily mean it's the best product.

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It means it's the most visible.

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Okay.

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And this goes for your brand as well.

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You can't win personal branding, but you could be better at

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it than many other people.

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And the thing is, if you have a personal brand and you actually have a business

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behind it, whether it's retail or service related, it doesn't matter.

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And you don't necessarily have the best product and chances are, I mean, you

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know, you don't have the best product.

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A lot of us know, we don't have the best product out there as long as we're humble.

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And we know that we always need to be seeking self-improvement

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and, and continuous improvement.

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But anyway, The most visible product wins.

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The most well-known product wins.

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It doesn't need to be the absolute best product period.

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So the same thing comes to you when it comes to your personal brand, are

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you visible enough to actually make waves and let that kind of trickle

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down into the people, trusting you, knowing, liking, and trusting you

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enough to actually buy your shit?

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Like that's, that's the business advantage of a personal brand?

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Like I don't even, I don't know why I've never said this before.

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That's the business advantage.

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You go to McDonald's all the time, right?

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Like that's a perfect example.

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You go to McDonald's all the time.

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Cause you know, it's cheap, fast, and it's tastes decent, but you

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freaking know that right next door.

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There's an Applebee's with a killer burger that you could

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get with some really awesome.

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Big thick ass French fries for probably 10 99, but you don't have the time

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for that, even though, you know, it's a better burger, you just want

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to be in, be out, be fun, be done.

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That's it.

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I got my shit and I'm going home and I'm eating it in the car.

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I'm smashing it.

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And I'm going to regret it later, but you go over and over and over the reason

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you do this is because they're the most visible because they have their

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billboards because they have their ads because they're everywhere because

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the sign is very, very easy to see.

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I mean, yellow against red.

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So no one, nobody, you know, is going to say, McDonald's has the best burgers.

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There's a most visible they're everywhere and they make it very easy to consume.

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So can you do that?

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Can you do that all the freaking times that you've talked yourself out of making

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content for social media or a podcast or whatever it is all the times you've

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talked yourself out of having a presence.

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That is exactly why nothing's happening.

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That's the whole thing right there.

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Some people I've talked to former clients or whatever, they, they

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lean on the fact that like, oh, well we have really good word of mouth

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and we have really good referrals.

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Well, look that shit dries up.

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And if you don't start making good content quick, fast, and in a hurry,

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then when that time comes, you're going to be like, what the fuck do I do now?

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Look, I understand that I'm completely biased because personal branding

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is my thing, but without personal branding, I wouldn't have a business.

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I would never have a business.

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Okay.

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And don't get me wrong.

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It's constantly evolving my personal brand from two years ago.

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My ideal client from two years ago, all that changes and through some of those

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changes and through some of my learning as a young entrepreneur, I probably,

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and I think I've said this before.

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I've probably burned some bridges.

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But my personal brand still continues to get better.

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My character gets better.

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My education gets better.

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My business acumen gets better and because I document it, I cannot tell

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you how many times a week people are like, dude, like I've been

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watching you for a couple of years.

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Like it's inspiring and I'm not telling you that because I'm

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trying to pat myself on the back.

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It's because I've made the choice to do what a lot of people don't want to do.

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And if I can do it for myself and if I can grow myself, my discipline, my

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self-awareness, my improvement, my desire, my motivation, my discipline.

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If I can grow that and it's on display, then people are very likely

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going to assume that it is the same way when it comes to business.

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And how we operate, what we can provide, how we could provide it more and more

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importantly, how we can diagnose whether you actually have a business problem are

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not on whether we're the right fit or not.

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So I'm just telling you, I level is bi-level he's so right.

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It's not just about your freaking a product that's in a retail store.

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If you're eye level and you are showing up in people's feeds all the time.

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And I love hearing that they're like, dude, you're always in my feed.

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I'm like, yes.

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Good.

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Good.

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So just think about that.

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That's the business advantage of a personal brand.

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As you know, you can DM me on Instagram, rich Cardona underscore,

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or you could DM me on LinkedIn.

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I have a personal branding take action.

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Guide is 21 pages, 29 bucks.

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Okay.

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Easy day.

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21 pages, 29 bucks.

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If you have no idea where to start and you can't make the significant

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investment, it takes to work with us and our team to create content for you.

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Then that's where you start.

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If you have any, you know, kind of general questions, certainly hit me up.

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And that's that.

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As far as the podcast podcasts, continuing to do also.

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Thank you.

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Thank you.

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Thank you for all your support.

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Please consider writing a review, sharing it with a friend and

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we're just continuing to climb.

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Downloads are going through the roof and things are going really well.

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And I have a couple of fantastic podcasts lined up for the end of June.

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That's going to include Gary Vaynerchuk.

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That's going to include any Frisella, et cetera.

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And that's it.

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So look, I hope you enjoyed it.

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Leave me some feedback, DME.

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If you want, hope you have a fantastic day.

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Go win it.

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Personal branding is a business advantage CLA.