The Leadership Locker Podcast by Rich Cardona

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153. How to Get Prospect Objections Early

On this episode of The Leadership Locker, Rich talks about the importance of understanding and discussing any possible objections that a potential client may have as early as possible.

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152. How to Understand the Significance of Brand Strategy with Melinda Livsey

On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda’s approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of having a growth mindset.

As the founder and creative director of Marks & Maker, Melinda Livsey unites eight years of professional design experience with a penchant for thoughtful customer service. Melinda’s experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele. Melinda has worked as an in-house and freelance designer for various companies and now specializes in brand identity at her studio, Marks & Maker.

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00:09 – Introduction
06:53 – What is brand strategy?
08:57 – Melinda’s approach to brand strategy
11:58 – People who don’t believe they need a brand strategy
15:35 – Course correction
23:41 – Melinda’s pivot to becoming a brand strategist
31:04 – Why you shouldn’t try to convince your clients
34:33 – How to approach clients without a portfolio
40:50 – How to help your clients trust you
44:12 – How educating others has helped Melinda
46:30 – Growth mindset
49:55 – Where to find Melinda online
51:10 – Rich’s closing thoughts

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Stories That Stick by Kindra Hall

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151. How to Price When You Have a New Offer

On this episode of The Leadership Locker, Rich gives advice on how to set your prices when breaking into a new market or offering a new product or service.

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150. How to Be a Good Client

On this episode of The Leadership Locker, Rich talks about how to be a good client, and how it can help you be a better business owner.

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149. How College Athletes Can Now Monetize Their Brand with Kristi Dosh

On this episode of The Leadership Locker, Rich talks with writer and personal branding expert Kristi Dosh about the NCAA’s new policy that allows student athletes to monetize their brand. Listen in as Rich and Kristi discuss how this new policy affects student athletes, colleges, and small businesses.

Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who founded Guide My Brand in 2015, a boutique publicity firm representing entrepreneurs and authors. As a sports business reporter/analyst, she has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, Forbes, Golf Digest, SportsBusiness Journal, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, Comcast Sports Southeast and more. Kristi is also a consultant with College Sports Solutions, a collegiate athletics consulting firm.

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00:19 – Introduction
05:27 – NCAA and the new NIL policy
08:24 – How the new policy affects student athletes
10:14 – How the new policy affects colleges and NCAA
12:58 – How the new policy may affect small businesses
14:53 – Athletes and personal branding
20:26 – The pressure for student athletes to monetize their brand
23:42 – The types of content student athletes can create
26:48 – Why students need to careful when monetizing their brand
31:04 – How businesses should approach student athletes
36:10 – Big deals and current trends
41:01 – The potential distraction of student athletes monetizing their brands
43:20 – Where to find Kristi online
44:23 – Rich’s closing remarks

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Influencer by Brittany Hennessy

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148. That Time I Paid for Followers

On this episode of The Leadership Locker, Rich talks about the time that he paid for Instagram followers, and why it was a mistake.

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147. How to Land Podcast Guests – Part 2

On this episode of The Leadership Locker, Rich discusses some more strategies that he uses to book high-profile guests on the show.

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Winning: The Unforgiving Race to Greatness by Tim Grover

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

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146. How to Leave Soul-Destroying Work with Lea Turner

“For me, the risk is in how I will feel if I don’t try.” – Lea Turner

On this episode of The Leadership Locker, Rich talks with entrepreneur and LinkedIn coach Lea Turner about having the courage to take risks and pursue your passion. Listen in as Rich and Lea discuss the value of thinking differently, the power of being genuine, and how to find your niche.

Lea Turner is the owner of Stereotype Ltd, which originally focused on audio transcription, but in 2020 diversified into LinkedIn training thanks to Lea’s breakout success on the platform, growing from just 400 connections to over 57,000 in 12 months. She coaches individuals and businesses to help them utilize the platform to create inbound leads and opportunities with the strong networks she shows them how to create. She also is an active fundraiser for mental health and children’s charities.

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00:18 – Introduction
05:00 – How Lea pivoted to becoming an entrepreneur
12:44 – Escaping of the soul-crushing grind
16:01 – The value of thinking differently
20:25 – How Lea’s unconventional look has affected her journey
24:50 – The power of being genuine
27:39 – Creativity and learning
34:20 – Having the confidence to take risks
43:07 – Lea’s advice for people trying to find their niche
46:13 – Staying grounded after success
51:27 – Where to find Lea online
53:12 – Rich’s closing remarks

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145. How to Land Podcast Guests

On this episode of The Leadership Locker, Rich discusses the strategies that he uses to book high-profile guests on the show.

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Rich’s guest invite message

The Leadership Locker is a podcast designed to siphon knowledge from industry experts to help share their expertise with veteran entrepreneurs (like me) and small business owners. We also love to cover life transitions -personal and professional, old and new. Can’t wait to have you!

Past guests include: Gary Vee, Chalene Johnson, Kindra Hall, Dan Fleyshman, Andy Frisella, Brad Lea, Beth Comstock, and more…

Format

No prepared questions
35-45 min
Conversational
It is a video podcast
We will make clips available for download

Tech and Equipment

We will use a platform called Riverside.fm which will require you to use of Google Chrome to be recorded.
There is nothing to install, just need to use Chrome
Airpods or a version of them don’t usually sound as good as wired headphones
External mic? Yes please if you have one!

About Rich Cardona

Retired combat aviator (United States Marine Corps)
Owner, Rich Cardona Media (Video marketing and personal branding agency)
Girl Dad
Left Amazon corporate after 2 years and moved in with in-laws to start a business at 38 years old. Things worked out very well

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