Rich Cardona Media

152. How to Understand the Significance of Brand Strategy with Melinda Livsey

On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda’s approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of having a growth mindset.

As the founder and creative director of Marks & Maker, Melinda Livsey unites eight years of professional design experience with a penchant for thoughtful customer service. Melinda’s experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele. Melinda has worked as an in-house and freelance designer for various companies and now specializes in brand identity at her studio, Marks & Maker.

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Personal Branding | Rich Cardona Media

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  • 00:09 – Introduction
  • 06:53 – What is brand strategy?
  • 08:57 – Melinda’s approach to brand strategy
  • 11:58 – People who don’t believe they need a brand strategy
  • 15:35 – Course correction
  • 23:41 – Melinda’s pivot to becoming a brand strategist
  • 31:04 – Why you shouldn’t try to convince your clients
  • 34:33 – How to approach clients without a portfolio
  • 40:50 – How to help your clients trust you
  • 44:12 – How educating others has helped Melinda
  • 46:30 – Growth mindset
  • 49:55 – Where to find Melinda online
  • 51:10 – Rich’s closing thoughts

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Stories That Stick by Kindra Hall

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How to connect with Melinda:

Instagram

Twitter

Behance

LinkedIn

Marks and Makers

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

149. How College Athletes Can Now Monetize Their Brand with Kristi Dosh

On this episode of The Leadership Locker, Rich talks with writer and personal branding expert Kristi Dosh about the NCAA’s new policy that allows student athletes to monetize their brand. Listen in as Rich and Kristi discuss how this new policy affects student athletes, colleges, and small businesses.

Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who founded Guide My Brand in 2015, a boutique publicity firm representing entrepreneurs and authors. As a sports business reporter/analyst, she has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, Forbes, Golf Digest, SportsBusiness Journal, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, Comcast Sports Southeast and more. Kristi is also a consultant with College Sports Solutions, a collegiate athletics consulting firm.

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Personal Branding | Rich Cardona Media

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  • 00:19 – Introduction
  • 05:27 – NCAA and the new NIL policy
  • 08:24 – How the new policy affects student athletes
  • 10:14 – How the new policy affects colleges and NCAA
  • 12:58 – How the new policy may affect small businesses
  • 14:53 – Athletes and personal branding
  • 20:26 – The pressure for student athletes to monetize their brand
  • 23:42 – The types of content student athletes can create
  • 26:48 – Why students need to careful when monetizing their brand
  • 31:04 – How businesses should approach student athletes
  • 36:10 – Big deals and current trends
  • 41:01 – The potential distraction of student athletes monetizing their brands
  • 43:20 – Where to find Kristi online
  • 44:23 – Rich’s closing remarks

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Influencer by Brittany Hennessy

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How to connect with Kristi:

Website

LinkedIn

Twitter

Facebook

Instagram

Pinterest

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

146. How to Leave Soul-Destroying Work with Lea Turner

“For me, the risk is in how I will feel if I don’t try.” – Lea Turner

On this episode of The Leadership Locker, Rich talks with entrepreneur and LinkedIn coach Lea Turner about having the courage to take risks and pursue your passion. Listen in as Rich and Lea discuss the value of thinking differently, the power of being genuine, and how to find your niche.

Lea Turner is the owner of Stereotype Ltd, which originally focused on audio transcription, but in 2020 diversified into LinkedIn training thanks to Lea’s breakout success on the platform, growing from just 400 connections to over 57,000 in 12 months. She coaches individuals and businesses to help them utilize the platform to create inbound leads and opportunities with the strong networks she shows them how to create. She also is an active fundraiser for mental health and children’s charities.

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Personal Branding | Rich Cardona Media

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  • 00:18 – Introduction
  • 05:00 – How Lea pivoted to becoming an entrepreneur
  • 12:44 – Escaping of the soul-crushing grind
  • 16:01 – The value of thinking differently
  • 20:25 – How Lea’s unconventional look has affected her journey
  • 24:50 – The power of being genuine
  • 27:39 – Creativity and learning
  • 34:20 – Having the confidence to take risks
  • 43:07 – Lea’s advice for people trying to find their niche
  • 46:13 – Staying grounded after success
  • 51:27 – Where to find Lea online
  • 53:12 – Rich’s closing remarks

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Here is how to connect with Lea:

LinkedIn

Instagram

Website

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

145. How to Land Podcast Guests

On this episode of The Leadership Locker, Rich discusses the strategies that he uses to book high-profile guests on the show.

Personal Branding | Rich Cardona Media

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Rich’s guest invite message

The Leadership Locker is a podcast designed to siphon knowledge from industry experts to help share their expertise with veteran entrepreneurs (like me) and small business owners. We also love to cover life transitions -personal and professional, old and new. Can’t wait to have you!

Past guests include: Gary Vee, Chalene Johnson, Kindra Hall, Dan Fleyshman, Andy Frisella, Brad Lea, Beth Comstock, and more…

Format

  • No prepared questions
  • 35-45 min
  • Conversational
  • It is a video podcast
  • We will make clips available for download

Tech and Equipment

  • We will use a platform called Riverside.fm which will require you to use of Google Chrome to be recorded.
  • There is nothing to install, just need to use Chrome
  • Airpods or a version of them don’t usually sound as good as wired headphones
  • External mic? Yes please if you have one!

About Rich Cardona

  • Retired combat aviator (United States Marine Corps)
  • Owner, Rich Cardona Media (Video marketing and personal branding agency)
  • Girl Dad
  • Left Amazon corporate after 2 years and moved in with in-laws to start a business at 38 years old. Things worked out very well

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook