96. How to Explode onto the Podcast Scene with Hala Taha
“A podcast is not a good business model unless you already have a business first or unless you’re a huge celebrity.” – Hala Taha
On this episode of The Leadership Locker, podcast host and producer Hala Taha joins Rich to talk about everything that you need to know about podcasting in 2021. Listen in as Rich and Hala discuss why you should start your podcast, how to promote it, and how to take it to the next level.
Hala Taha is the host and producer of Young and Profiting, which is created with the support of the talented YAP team. Hala started her career in radio at WQHT Hot97 on “The Angie Martinez Show.” Later she focused on an entrepreneurial endeavor― the launch an entertainment news blog site, “The Sorority of Hip Hop.” She led an all-female team of 50 bloggers, and together they ran the popular site, interviewed celebrities, produced radio shows, and hosted parties/concerts. When the blog site boom slowed down in 2014, Hala took a temporary exit from the entertainment industry to get an MBA. She now currently has over 4 years of corporate marketing experience at a Fortune 50 company and is quickly rising up the ranks. YAP merges Hala’s passions for radio, entrepreneurship, business, and continued learning.
00:19 – Introduction
02:07 – Hala’s experience at Hot 97
05:36 – The value of working for free
06:44 – The Sorority of Hip Hop
10:32 – Changing your target audience
12:57 – The struggles of 2020
17:06 – Why not to start a podcast
19:10 – Why to start a podcast
20:38 – Patience and podcasting
23:33 – Promoting your podcast
28:51 – YouTube and podcasts
31:05 – In-app advertising strategies
33:21 – Media buys
34:41 – Asking for podcast reviews
35:13 – Podcasting apps
38:31 – Clubhouse
43:11 – Hala’s plans for the future
45:21 – How to follow Hala
46:15 – Rich’s closing remarks
Here is how to connect with Hala:
Clubhouse – @halataha
Connect with Rich: