96. How to Explode onto the Podcast Scene with Hala Taha

“A podcast is not a good business model unless you already have a business first or unless you’re a huge celebrity.”Hala Taha

On this episode of The Leadership Locker, podcast host and producer Hala Taha joins Rich to talk about everything that you need to know about podcasting in 2021. Listen in as Rich and Hala discuss why you should start your podcast, how to promote it, and how to take it to the next level.

Hala Taha is the host and producer of Young and Profiting, which is created with the support of the talented YAP team. Hala started her career in radio at WQHT Hot97 on “The Angie Martinez Show.” Later she focused on an entrepreneurial endeavor― the launch an entertainment news blog site, “The Sorority of Hip Hop.” She led an all-female team of 50 bloggers, and together they ran the popular site, interviewed celebrities, produced radio shows, and hosted parties/concerts. When the blog site boom slowed down in 2014, Hala took a temporary exit from the entertainment industry to get an MBA. She now currently has over 4 years of corporate marketing experience at a Fortune 50 company and is quickly rising up the ranks. YAP merges Hala’s passions for radio, entrepreneurship, business, and continued learning.

00:19 – Introduction

02:07 – Hala’s experience at Hot 97

05:36 – The value of working for free

06:44The Sorority of Hip Hop

10:32 – Changing your target audience

12:57 – The struggles of 2020

17:06 – Why not to start a podcast

19:10 – Why to start a podcast

20:38 – Patience and podcasting

23:33 – Promoting your podcast

28:51 – YouTube and podcasts

31:05 – In-app advertising strategies

33:21 – Media buys

34:41 – Asking for podcast reviews

35:13 – Podcasting apps

38:31Clubhouse

43:11 – Hala’s plans for the future

45:21 – How to follow Hala

46:15 – Rich’s closing remarks

Here is how to connect with Hala:

Young and Profiting Podcast

LinkedIn

Instagram

Clubhouse – @halataha

Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube