88. How to Brand and Attract the Right Customers with Keenya Kelly

February 23, 2021 | richcardona

“Your brand really isn’t about you. It’s about designing something to attract a certain group of people to you so that they will buy from you.” – Keenya Kelly

On this episode of the Leadership Locker, If You Brand It CEO Keenya Kelly joins Rich to discuss branding and why it’s so important to get it right. Listen is as Rich and Keenya talk about how to present your message, brand vibe, first impressions, and why it’s important to be specific with your branding.

As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She is the CEO of If You brand It, a branding and consulting firm in Redding, CA where she strategically helps business owners go from the formulation stage of a Business to developing million-dollar brands.

Buy Before You Quit Your Job by Keenya Kelly: https://www.keenyakelly.com/book/

00:09 – Introduction

02:52 – Branding and first impressions

04:13 – Personal taste and personal branding

07:46 – The importance of color in branding

10:03 – Specificity in branding

15:15 – Target audience shift

17:37 – How to present your message

20:47 – The power of testimonials and affiliate programs

23:39 – Staying on-brand

25:34 – Brand vibe

28:59 – Keenya’s book, Before You Quit Your Job