“It’s much better, in my opinion, to focus on one channel, master it or figure that it’s completely wrong for you, and then move to the next one. I think that when you try to do too many things at once, like ‘Hey, I should be on Twitter and LinkedIn and Facebook’, you end up performing poorly on all of them.” – Maya Grossman
On this episode of The Leadership Locker, author and VP of Marketing at Jumpstart, Maya Grossman talks about the importance of ownership and overdelivering. Listen in as Rich and Maya discuss the different kinds of marketing, understanding your customers’ needs, and having an owner’s mindset. Maya also touches on how her military service helped shape her into the high performer that she is today.
Maya Grossman is a high performing data-driven product marketing leader with more than a decade of experience and a demonstrated track record of taking products to market and driving growth. She has been helping companies grow for almost a decade. She has worked as the Head of Digital Marketing at SodaStream, Head of Global Product Marketing at Microsoft, and Strategic Advisor of Product Marketing at Google. She is also the author of the best-selling book Invaluable.
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