“It works great when a consumer can identify a brand with certain emotions in their head, and they can remember that brand for something as if that brand had a personality.” – Kasey Luck
On this episode of The Leadership Locker, Luck & Co founder Kasey Luck talks about ecommerce and the advantages of running your own direct-to-consumer brand. Listen is as Kasey and Rich discuss the customer journey, customer retention, and why being personal is so important in ecommerce.
Kasey Luck helps entrepreneurs grow their email lists and convert subscribers into paying customers. She blogs at Bold & Zesty, runs local events for email marketers, and teaches email. Previously she did event marketing at 500 Startups, where she grew their email list by 25,000+ subscribers in one year.
Here’s how you can connect with Kasey:
Connect with Rich: