44. How to use Storytelling in Business with Kindra Hall

“If people don’t feel connected to you, your team, or purpose your business isn’t going to go anywhere.”Kindra Hall

If ever you’ve wondered what’s next for storytelling for your brand or your business, you need to listen to this episode! Kindra Hall is the master of storytelling.  Kindra expands on some areas from her book “Stories That Stick”  that teaches you how and why storytelling is an essential skill in business and gives you the tools you need to be able to create your own. 

Connect with Kindra

In this episode, we discuss:

  • Why storytelling actually matters in business
  • How reciting words is not storytelling
  • The business of business vs the art of business
  • The 4 types of stories
  • The Value story in sales and marketing
  • Frozen: Elsa is the bad guy
  • Why telling stories of when things go wrong is the right move
  • Using storytelling for your military experience