32. How to Market during a Pandemic with Tricia Gellman

Tricia is the Chief Marketing Officer (CMO) of Drift, a Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying.  She’s spent 20+ years in the marketing space, with notable stops at Apple, Adobe, and Salesforce among others.  She’s spent the past 4 years as a CMO in the startup world.

Connect with Tricia:
Website | LinkedIn | Twitter

In this episode, we discuss:

  • Tricia’s background
  • Marketing and being tone deaf during COVID-19
  • Identifying and moving away from bad practices
  • Digital Trust and Brand Awareness
  • Frictionless buying and Artificial Intelligence (AI)