Tricia is the Chief Marketing Officer (CMO) of Drift, a Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. She’s spent 20+ years in the marketing space, with notable stops at Apple, Adobe, and Salesforce among others. She’s spent the past 4 years as a CMO in the startup world.
In this episode, we discuss:
- Tricia’s background
- Marketing and being tone deaf during COVID-19
- Identifying and moving away from bad practices
- Digital Trust and Brand Awareness
- Frictionless buying and Artificial Intelligence (AI)