Rich Cardona Media

182. Why You Should be Making Instagram Reels with Brock Johnson

October 6, 2021 no comments

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“It all just boils down to building a relationship, truly on an individual level, with each of those new followers.”Brock Johnson

On this episode of The Leadership Locker, Rich talks with Instagram expert Brock Johnson. Listen in as Rich and Brock discuss Instagram Reels, growing followers organically, and converting followers into clients.

Brock Johnson is the co-host of the Build Your Tribe podcast, an instructor of multiple online courses, and an online entrepreneur. He has helped thousands of entrepreneurs learn to use short video clips to connect and build their businesses.

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Personal Branding | Rich Cardona Media

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Build Your Tribe Podcast

InstaClubHub

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  • 00:09 – Introduction
  • 03:07 – About Brock
  • 05:10 – Working with family
  • 09:42 – How Brock became a social media expert
  • 13:33 – Student entrepreneurship
  • 16:42 – Why Instagram is important to businesses
  • 18:51 – How organic growth is still possible on Instagram
  • 22:30 – Instagram Reels
  • 24:55 – Repurposing content for Instagram
  • 30:55 – More on Instagram Reels
  • 37:01 – Creating a call to action
  • 38:16 – Going viral
  • 40:53 – Cover photos on Instagram Reels
  • 41:58 – 30 Days of Reels
  • 44:10 – Batching content
  • 48:35 – Converting followers into clients
  • 51:14 – Where to find Brock online
  • 54:22 – Rich’s closing thoughts

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How to connect with Brock:

Instagram

InstaClubHub

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

Transcript
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Hey everyone.

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It is The Leadership Locker with

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Richard Cardona today.

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My guest is Brock Johnson.

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If you hear a little bit of an echo it's cause I'm in my new place.

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And we just moved into and it's empty.

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I don't have any soundproofing.

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I don't have any furniture in here really.

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So it might sound a little bit off.

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And in my recording with him, I was at my old place, which was empty at the time.

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So for giving me the audio quality, but Brock Johnson is an Instagram

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expert as he will literally.

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Once he gets on here in a second, but I became familiar with Brock through

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his mother, Shalene Johnson and his father, Brett and I had come across

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Shaleen and our marketing impact academy.

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I knew she was in tight with pat Flynn and Sean Cannell and a bunch of other people.

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I drank the Kool-Aid.

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She is just a head and shoulders.

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The rest, especially, I mean, I don't mean this in a bad way, but a of her age

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she's like outperforming people have of her age regularly, but it was actually

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because of her that I discovered Brock and I kind of saw that they were doing a

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little bit of family business together.

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They were teaming up on webinars.

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And then, you know, this was a very, very easy situation.

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If you are a cynical person and be like, oh, here we go.

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You know, just like bringing the son along.

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Look, Brock's legit.

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Like super, super legit.

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He's obviously very kind.

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He's great at presenting information.

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And for someone who's less than a quarter, century, years old, you

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could hear the majority in his voice.

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You could hear the maturity and the way he describes things, the way he

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articulates things, the way he conveys information, especially about social

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media, which is why I had him on.

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Now.

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I've had people on the show before about Instagram, but look, man,

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like this dude is all in on real.

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Trying very hard to make sure that we all tap into that because of the growth.

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Now, if you were to go to my Instagram right now at rich Cardona, underscore,

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feel free to DM me anytime by the way.

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But if you went to my Instagram right now, it's not sexy, man.

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I've tried all kinds of shit and I fucking hate Instagram to be completely honest.

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I used a lovely.

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Now I don't love LinkedIn Instagram.

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I grew on me, but I hate it because I've just never really get the traction.

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And I feel like many people who don't have a lot of success on

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Instagram, feel like your contents.

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Good.

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Well, maybe it's time for me to reconsider.

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And although I've had Instagram people on before Brock is not only an

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Instagram expert, but a real expert, which means I'm probably going to

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be converting to like straight up.

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Doing a lot more of that.

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So let's see.

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Let's see what Brock has to say about organic growth and

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Instagram and Instagram reels.

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Oh, one last thing before we get to Brock, stay tuned to the end for an offer that

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could get you 25% off a process mapping for your future virtual assistant.

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Here we go.

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All right.

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So you just got the intro.

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I'm here with Brock and Brock.

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I'm just going to let you tell people in your own words,

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who you are and what you're

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about.

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Sure, absolutely.

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So as short as a way as I can put it as possible I'm an Instagram growth expert,

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which basically that's a fancy made-up term to basically say I help people

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learn to grow their Instagram's organic.

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And convert their followers into customers over the last six months, literally at

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the day that we're recording this we're exactly six months since the beginning of

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my rapid growth journey on Instagram where I've grown from about 78,000 followers

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at the beginning, which isn't zero.

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I mean, it's, it's important to know, like that's a decent spot to

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start from, started at about 78,000.

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Six months ago.

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And then now as we sit here today, as we speak, I'm somewhere

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around 230 or 240,000 followers.

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So a little over 150,000 followers in the, in the last six months.

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So it's, it's been a crazy fun ride,

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Nicholas.

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Yes.

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I'm working at a 236 and I will say this off the bat.

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They're just became a point where all of a sudden my feed was just like,

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Hey, Brock, like every two seconds, I was like, this is getting crazy.

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And I don't mean like, is getting crazy as in it's too much.

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It was very, very clear that something was happening and changing.

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So that's awesome.

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Before.

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And to IgG and everything about it.

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Let's first say, congrats, man, you had a milestone in your personal life.

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You might be getting married or something soon.

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So if you want to share anything about

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that.

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Yeah, absolutely.

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I am.

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I think I'm exactly a year out from getting married.

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So about a year away from getting married, but, you know, because of

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So we pushed it back to 20, 22.

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And really we're just enjoying our engagement and getting to plan our

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dream wedding, but really excited about.

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Yeah,

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man.

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I know the community's happy for you.

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Your community's happy for you and people like me are happy for you, man.

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So big time.

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Congrats.

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Now here's a question again, before we get an IgG, your

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mom is an influencer for sure.

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Like anywhere you slice it I've interviewed her, met her.

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Father is just incredible person.

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Like your whole family has just struck me as the most authentic, charismatic

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and like altruistic group of people.

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And it's a family business at this point.

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So can you talk to me about a family business?

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It looks like it's all fun and games, but are there dynamics that go

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around that go on that people need to know about before maybe doing what.

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Yeah, absolutely.

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So this is a great question.

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And first of all, thank you for all the really kind words and, and it's

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really sweet and really does mean a lot.

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So yeah, it is a family business.

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Absolutely.

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My mom is front and center and for my entire life, she's been the

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poster child for our family business.

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She's been on the stages.

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She's been speaking she's it's been her out.

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It also my entire life, my dad's been a part of the business.

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He's just been the behind the scenes, the numbers guy, he's the CFO, she's the CEO.

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And then now that my sister and I are both in our twenties and

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we both have our own skills.

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I've joined the business on kind of like my mom's level, where I'm outward facing.

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I'm doing a lot of things, you know, in front of the camera, on screen, on stage.

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And my sister does a lot behind the scenes.

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So she actually is a part of the business as well.

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And she does a lot of graphic design and a lot of just general design work for

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us because she's a creative designer.

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So it is a family.

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And it is really, really fun to get to work with my parents and

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to get to work with my sister and to get to do all this together.

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But my parents were extremely intentional when inviting us

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to be a part of their business.

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And they were also extremely hesitant in doing so because my mom, first of

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all, and my dad, but they'd both been told and heard their entire lives.

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You don't want to work with family, don't get into business with your friends

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and family and the people you love.

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Cause it's just a recipe for uncomfortable situations, sticky

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situations, you know, how do you talk to someone at home when you also have

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to talk to them on a zoom meeting?

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You know, like there's, there's a lot of interesting dynamics.

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But since day one, they've always been very adamant that family comes first.

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That is absolutely something that in my family, since I was a

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young child, I've known, has been preached and has been lived by.

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So family comes first.

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So if at any time things start to become uncomfortable in the business, or we start

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to not see eye to eye or have disagreed.

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Family comes first and protecting that relationship and protecting each other.

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That comes way before the bottom line or earning an extra dollar.

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And I can give you a real example of this right now.

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My fiance who's in school to be a therapist.

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So she's very much into the mental health space.

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She's a certified life coach.

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She's getting certified in functional nutrition right now.

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She is joining part of the business in kind of like their nutrition side of

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things, the nutrition part of their.

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And even that is something that's very slow, very intentional, and has been

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very clear to myself and my fiance that, Hey, you know, you're, you're welcome to

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bring your expertise to the table here, but your role as Brock's wife or as my

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daughter-in-law's speaking from my mom and dad's point of view, or, or as my wife

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that will always come before the business.

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So for anyone who's thinking about.

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Into business with their family.

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It's really great on one hand because you know, you know, each other's skills

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and weaknesses and you're able to, you know, be really honest with each other.

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But on the other hand, you need to make sure you set things up with a lot

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of intentionality and be very clear and explicit that family comes from.

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I just had a funny

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thought, well, when you were mentioning your fiance, is

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that going to be a therapist?

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I'm like, does she ever say to you, like, so what did that really mean?

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Yes,

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yes.

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No, it it's.

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It's hilarious.

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Living with someone who is about to be a therapist.

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Yes, absolutely.

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There there's a lot of conversations.

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How it's funny to say this, and I don't say this to brag,

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but how healthy, oftentimes our arguments or disagreements are.

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Cause we definitely have our arguments or disagreements, but just, you know, the,

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the way we communicate with each other and how intentional she holds us both

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to being, and being very accountable.

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With our word choice and the way we phrase things and how we argue or disagree.

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So yeah.

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Now living with a therapist is definitely exactly what you would expect

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it to be like.

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Yeah.

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I always kind of imagined those people within those situations.

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Like, I wonder what it's really like.

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Can I just say what I'm feeling or are they going to be like,

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what are you actually mean?

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And I'm like, oh man, I don't even want a part, but that's awesome.

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So I want to go back to one thing about the intentionality.

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When I interviewed your mother, she was talking about your grandparents who were

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entrepreneurs, and she would watch like all these things and she could just see

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it going from thing to thing to thing and all these things now for you, you

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kind of watch and it's obviously been successful, but how did you choose?

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Like, you know what?

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I do want to go this direction.

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I like what I'm seeing.

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And like, I am going to form my skillset because I could tell

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anyone who doesn't know you.

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Family that this is not one of those.

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Oh yeah.

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I'm just going to hook up my son.

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Like you're clearly freaking ridiculously talented man.

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Like you don't grow like that unless something's going on and you've

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been paying attention, but you know, how did you kind of lock and decide

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like, this is the direction I'm going instead of doing your own.

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Yeah, absolutely.

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So, first of all, I think, you know, let's backtrack a little bit.

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This was never what I thought I would be doing.

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I never thought it would be joining my parents in business.

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I never thought I would do anything business related in my life.

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I grew up thinking and dreaming that I'd be a professional football player.

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That was my dream.

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That's what I wanted to do.

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And that's what, until I was 20 years old, that was the only option.

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There was no plan B.

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That was my only thought for my.

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But around that age, when I was about 19 or 20, I was away

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at college for the first time.

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I'm away from my family for the first time.

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And I wanted to start earning an income for myself so that I could

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provide for myself and create some financial stability and independence.

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And I didn't have to rely on mommy and daddy's credit card to buy groceries

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and take my friends to the movies and, you know, take myself out to lunch.

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So I created my first business, which at the time was just kind of the

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resolution or the result of me asking my.

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What unique skill set do I have right now?

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And what is there a market for?

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That was really where I started.

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And at the time it sounds really funny to say this now at the time that was helping

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moms keep their kids safe on Snapchat.

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I knew that this was a skill I had, right?

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This is it's funny, but I knew this was a skill I had because I had

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just taught my parents how to use Snapchat, because again, I was away

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at college and I was like, I don't want to text you guys all day on.

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Send you videos like via text message all day or FaceTime you

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guys I'll just snap you guys.

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And at the time this was like 20 15, 20 16.

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Snapchat was really popular.

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It was huge.

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It was as big as Tik TOK is now.

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And so I was snapping my parents and I recognized that all over the

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news was parents freaking out about Snapchat and, oh my gosh, it's scary.

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And you know, there's disappearing messages and there's creepy people

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and there's predators on Snapchat.

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So I was like, I could teach parents.

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I could teach moms how to use Snapchat the same way.

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I just did it with my own parents.

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And if they knew how to use it, and it wasn't such a foreign thing, they would

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understand it a lot more and they'd be able to keep their own kids safe.

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So that was my first business.

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Right.

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So that's my first venture out into business.

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Thing I did really that wasn't, Hey, I'm going to be a

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professional football player.

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And then that really everything kind of just really grew and evolved from there.

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So shortly after launching that course teaching on that subject

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I started teaching people how to grow their business using snap.

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Because I then had a pretty substantial Snapchat following and Snapchat.

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You never really knew exactly how many followers you had, but I knew that I

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was getting thousands and thousands of views every day on my Snapchat story.

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And so I was growing my business on Snapchat, which sounds so crazy

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I could teach people how to do this.

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Like, there's a, there's a market here.

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I have this expertise and there's the market.

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So I started teaching people how to grow their business on Snapchat.

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And not long after that, Instagram came out with Instagram stories.

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Instagram started to take over Snapchat.

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I left Snapchat and migrated to Instagram.

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And, you know, as they say, the rest is history, I spent the last three

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or four years just focusing 100% on Instagram and growing my business there.

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And now teaching others to do this.

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One

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last question.

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Well, we're about to get an instant, I mean, as a perfect segue, but I have

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to ask this you're in college, you know, 19, 20 years old, like you said,

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and you are determining that you want to provide for yourself and you did

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not think to yourself, like I'm just going to go work wherever you decided.

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Something on your own, this is a skill set or at least an ambition that for me,

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who haven't been in school forever wonder, like, is that gaining more traction or

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are there more people like you or were at the time, were you still kind of like, no,

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dude, I'm not going to work at the movies.

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I'm going to do my own things.

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So I could go to the movies whenever the hell I want.

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What did you see when you were in.

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Yeah.

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So I think this is a great question.

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Really interesting.

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I think that the whole idea of starting your own business and entrepreneurship

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and not working a traditional job, I think that's definitely gaining in popularity.

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I think especially now, amongst student athletes, now that there's the NISL,

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which is basically the NCAA for a million years has said, no, if you're a student

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athlete, you can't have your own business.

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You can't profit off of your likeness.

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You can't get sponsorships.

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You can't get.

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And now about a year ago, they were like, nevermind, you can do all that.

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So now we have student athletes.

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Everywhere from, you know, Alabama and Clemson, all the way to little tiny D

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two and division three schools who are making money and getting sponsorships.

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And they're just able to earn an income off their likeness.

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So I think it's important to note that.

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Yeah, that's definitely gaining in popularity now.

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And I wish that was around when I was in college, because when I was in

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college, I literally had to shut down my business for six months while the

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NCA investigated me and check to make sure that all my books were clean.

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And then I wasn't just illegally accepting bribes from donors, but

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that's, that's a whole nother story.

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But yeah, I definitely think it's something that's

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growing in popularity now.

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I think for me personally, it came out of a place of both necessity and.

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So the necessity piece is I was a student athlete, so I didn't have

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the time to work a normal job.

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I would get up at 5:00 AM and I'd have conditioning for an hour, and

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then I'd go to weights for an hour.

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And then I would eat three protein bars on my way to a two-hour class.

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I'd come back from class, eat lunch, take a nap, and then I'd

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have to go back to practice.

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It was 4:00 PM before I had a moment to breathe.

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So the, the idea of working a traditional job that just

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wasn't possible, so necessity.

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And then the, the desire.

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I wanted to be able to provide for myself a way of living.

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You know, I wanted to be able to buy my groceries and not have to live the

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typical college diet of ramen noodles.

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Cause I knew as a student athlete that just, I was, I

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wasn't going to laugh or away.

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So I wanted to be able to provide for myself.

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And in order to do that while not being able to work a traditional job

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was I had to start something for me.

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Yeah,

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it's funny.

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I had, I'm an expert on NISL her name's Kristi dosh on a

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few weeks ago after the ruling.

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And we were talking about how some people who've never thrown a pass

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or play the game were getting these deals, but it's also because they

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had developed personal brands and had a social media presence, which is

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exactly what we're about to get into.

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Now, look, I was on build your tribe.

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I was on your podcast and now you're on mine.

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And on when I was on your.

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We talked about LinkedIn and you're like, ah, you know, I could

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have, I should have, and I should.

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And all these other things, if I'm late to the game, I have a absolute

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love, hate relationship with Instagram.

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I absolutely always blame the algorithm.

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I think my content is shit hot and that my, my stuff is good.

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And I'm like, why am I investing so much time?

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And nothing's happening aside from people like me.

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I think that first of all, it's one of the biggest, most well-known most

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widely trusted social media apps.

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I mean, if you look at the look at the, just the numbers of, of users,

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Facebook, it's YouTube, and then Instagram is like number three, usually.

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And of course, Instagram is owned by Facebook, but if you poll most people

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and you ask most business owners and you study where people are spending

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most of their time, The most time is being spent usually on Instagram,

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especially when it's compared to Facebook.

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So we get over a billion people, which is mind blowing over a billion people.

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Now on Instagram spending 30 minutes to an hour a day, that's on average on the app.

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That means that there's an audience there.

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There's a tension there.

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And if you're a business owner, you want to go where the attention is.

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I use this analogy recently.

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There's a reason why no one's buying ads on my site.

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'cause there's, there's no attention.

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There's, there's no one there.

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And I'm hesitant to ever say that any platform is dead, but

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my space is about as close to the grave as you can get, you know?

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So when we think about attention, tic talk is really high up.

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Instagram is really high up and LinkedIn Facebook, these platforms they're

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super high up in terms of how much time people are spending on them and how much

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attention people are paying on these apps.

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So I don't.

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Instagram is a 100% necessity for every single person, but from what

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I've seen and the rapid growth that's possible on Instagram right now, I

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think it's gotta be one of the best, if not the best in terms of attention

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and business, building opportunity.

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This is

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interesting to me because you are a case study it, my team.

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And I, you know, when, when we are kind of in a, the doldrums and I'm just like,

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I'm not satisfied with this content.

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Like, we've literally go to your page, like, and I'll share my screen.

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I'm like, look at this, you know, like I need to be doing

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that or anything like that.

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The growth I experienced on LinkedIn was like substantial.

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And I was like, I always tell people, professionals I'm like

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the organic growth is good there.

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The reason I, and this is probably my own fault.

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And a lot of other Instagrammers fall is that, oh, I'm so late to Instagram.

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Like the growth is impossible.

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That organic reach is dead, but you're saying the complete opposite.

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What are we missing?

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What are we missing?

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That is, is the key here.

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That organic growth is still possible.

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And I know there's many tools, there's reels and stories

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and all these other things.

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You know, for a platform that's kind of mature, so to speak, how

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is organic growth still possible?

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Yeah, I think that organic growth is still possible primarily right

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now, because of Instagram's doubling down or three focus on video content

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and more specifically on reels.

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I mean, it's, it's no lie.

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Instagram loves reels.

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And they're trying to promote the heck out of reels.

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There have been actually a lot of trains to move through the Instagrams station.

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It wasn't just like, Hey, you know, you had the opportunity

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You missed it.

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Oh, well you're 11 years too late.

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Good.

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You know, there was another train that came through a few years ago

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when carousels, which are those like slideshow posts, those became super

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popular on Instagram and two or three years ago, people were getting

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substantial growth and a lot of people still are from their carousels.

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And right now there's the real train R E L moving through the

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station and it hasn't left.

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It hasn't left yet.

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In fact, just a few days ago, Instagram announced that over the next few

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months, they're going to begin paying creators for making reels that do well.

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Now the exact parameters like who's getting paid.

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What, what is considered doing well and getting views?

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It is still up in the air.

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They're going to start paying people just for creating reels over the

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summer, they were paying people just for going live on Instagram.

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Even if you had zero people watching, they were just paying

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people, bonuses for going live.

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on how well their reels do.

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And so what that should tell all of us as consumers, as people who use Instagram,

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Is that Instagram is focusing on reels and they're literally telling us for

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and literally paying us just for making.

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So that means that the, the train hasn't left the station yet, and you can still

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hop on, but every single day that you wait, it becomes that much more immediate

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that you need to jump on the train, like it is headed out of the station.

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And before, you know what, you're going to have to be sprinting down the runway

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and trying to jump onto that last car.

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But right now the opportunity still exists for growth on Instagram,

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through using reels and really even just any kind of video on.

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I mean, you guys are amazing at pushing out kind of updates.

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It's like, you're my CNN.

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And I'm like, oh, wait a second.

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Like hashtags, we don't need 28 or 30 hashtags anymore.

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Awesome.

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It's like, okay, wait a second.

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No more long captions.

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Okay, wait a second.

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This is a video first, not an image first platform anymore.

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I'm like, what is going on?

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As which obviously means you are not just successful.

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You are a total practitioner now for everyone who is just listening and

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they didn't don't know what reels are.

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Can you explain?

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I mean, obviously there's a similarity to tick tock and to what they were doing with

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short form content, Instagram basically says whoever's got the best, anything

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we'll make our own version of it clearly.

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But can you explain like what a real is, and you're very diverse with your

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content, but do you have to dance?

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Do you have to, do you have to do a skit?

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Like what are you seeing across.

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Yeah, I think, I think that the simplest way for people to understand what

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a real is, is kind of like you were alluding to it's Instagram's version

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of tech talk it's, it's basically Tik TOK videos, rebranded onto Instagram.

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That's what a real is.

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In terms of technical details, what is it?

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It's a video that's up to 60 seconds long.

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So they're short.

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They're less than a minute.

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And they loop, which means that when they get to the end, it jumps

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right back to the beginnings.

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Unlike most forms of content that we consume, it loops, it plays

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on an endless kind of cycle.

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So, you know, like imagine you finish a podcast and I'll send, it goes right back

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to the beginning of that same episode.

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And you've listened to it again.

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Like, you know that that's not how things work.

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That's not how YouTube videos work.

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That's not how TV shows work.

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That's not how Netflix works.

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But that's how reels and tick talks work is they just play on this loop.

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And so what that does is it keeps people paying attention

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to your content for longer.

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So it's a less than 62nd looping video.

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Now, in terms of what should your reels be or what kind of

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content do they have to be?

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It can be anything under the sun there they're typically known for their

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trends, their music, the dancing they're known for skits or characters, but

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none of those things are necessary.

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They're not necessary.

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They might be popular.

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Some of those things might be effective, but they're absolutely not needed.

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And I love being in the space that I'm in as a, like an Instagram

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expert, because there are Instagram experts who I know who are.

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In their forties and they don't dance at all.

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They don't even, they don't, they don't even lip sync.

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They don't even use the trending audios.

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They just provide some education or some inspiration.

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One of my favorite Instagram creators, he was a fellow

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college football player himself.

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He doesn't dance.

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He hasn't lip-sync.

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He just takes snippets from his YouTube videos and from his Instagram live videos,

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or even from his speaking on stage.

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He just takes little tiny snippets of those with powerful quotes or

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quick little moments of education.

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And he cuts that up into a little 18, second video.

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And that's his Instagram real.

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So to answer your question about dancing and all that, no, it's not necessary.

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It can be beneficial, but you absolutely do not have to dance.

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You don't have to point around you don't have to lip sync,

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none of that stuff for your.

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I'm so

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glad you mentioned the, your friend there when you repurpose content that

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you may have on another platform, or maybe just have it natively on

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your computer, it's clear that you, at least a lot of your posts, it

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seems like you made it on the app.

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Right.

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And then, and then you added your captions.

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You added some of the, you could tell there was a filter, you added

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some of Instagram's features.

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If you didn't do that, are you penalize or at all?

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Have you seen any.

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I haven't seen much of that to be totally honest.

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I think that it's important, first of all, to meet the dress code of the platform.

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I think every platform has its own, you know, expectations of

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what things should look like.

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I've tried to take my educational content from Instagram and posted

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on Tik TOK and it just doesn't perform as well over there.

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I think Tik TOK wants a little bit more casual of a layout.

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Think about YouTube.

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We don't watch vertical videos on YouTube.

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We watch horizontal landscape videos like we watch on TV.

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I mean, imagine if you were watching football this weekend and suddenly

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there was just like giant black space on the right and left side.

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And there was just this little tiny, vertical, narrow video.

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That's not what we're used to.

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So it's important to fit the platform.

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So I think that when people, for example, take their YouTube.

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And chop it up and put it onto Instagram, but they leave it

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formatted like a YouTube video.

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So it's, it's horizontal, it's landscape.

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It's really wide.

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And there's a lot of black space above and below the video,

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it just doesn't look right.

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And it doesn't fit.

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So people are like, th there's a dissociation there, people like

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this, this doesn't fit, this doesn't meet my expectations.

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And so they're less likely to engage as the first thing I want to say

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is that you should try to meet the dress code of your platform, but in.

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You know, do you have to actually create it in Instagram?

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That's really not necessary from what I've found.

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You can create it in any editing app.

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You want chop it up.

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You can have an editor, create the video for you and then publish it on

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Instagram without ever using their filters or their fonts or anything.

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The one asterix that I will put is that you should never upload a reel with a

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logo or a watermark from another app.

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Instagram is the jealous ex-girlfriend, who does not want to see the Tik TOK logo.

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On your Instagram real.

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And they've actually explicitly said that they've said, Hey, you

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know, have you got a Tik TOK lover?

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If you have a logo on your video, we're not going to show it to very many people.

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And it's funny, they've said that, but I've still seen some videos that are

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really popular that have the Tik TOK logo.

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So who knows if that's really true, but you know, let let's,

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let's listen to Instagram.

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Let's take what they're saying.

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And pretend that it is true.

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So let's not put a tick tock logo just to, just to be safe.

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But you know, I think a real world example of this is my dog's

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Instagram account, which has grown.

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And I, this hilarious to say this, my dog's Instagram account has grown more

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than my account has in the last, in the last few months, I grew by a hundred

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thousand followers in three months.

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My dog's Instagram grew by a hundred thousand followers in one.

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And it has nothing to do with my own personal account.

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People always say, oh, well, yeah, she's probably got a lot of followers because

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you do less than 1% of her followers also follow me most of the time when

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I ever do like post a picture with myself in the photo on her instant.

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Nobody knows who I am.

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Nobody follows.

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There's very little cross following going on.

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But the, I say all this to just say all of her videos, all of her viral

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videos, all of her reels, which are pretty much the biggest factor

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in her growth is her viral reels.

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They were edited using an outside editing app.

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They were edited using InShot, which is one of my favorite editors.

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It's great.

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It's so easy to use for mobile.

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And the text on her videos is very clearly not an Instagram native font.

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So they were edited in and outside apnea fonts from an outside app.

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And all I would do is upload them to Instagram and I

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never used a trending audio.

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I never used a trending sound.

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She's a dog.

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So there's no dance.

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And yet her videos have consistently gone viral.

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And she's now over 170,000 followers

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taking a quick break.

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I wanted to tell you about a couple of friends of mine who

Speaker:

are not entrepreneurs, who have asked me about virtual assistants.

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These are people with full-time jobs at very prominent companies

Speaker:

who are extremely busy and they just need someone to help manage.

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Manage receipts, manage this, manage that this is not only an

Speaker:

entrepreneurial thing, how many tasks are just eating away at the time?

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You have to be productive because you owe someone.

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I mean, think about it.

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Just think of, you know, the layer of clouds that can be lifted if you were able

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to be more effective more of the time, and then do the things that you want to

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do when you're not working, which is spend time with your family or do your thing.

Speaker:

If you're single or hit the gym more often or go for that run, you.

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Or go to the movies, whatever it is you want to do all these other kind of

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trivial things that are happening in the periphery are all easily solved by getting

Speaker:

a virtual assistant, which is why my friends are reaching out to me about them.

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As a matter of fact, today, someone was reaching out saying,

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dude, you totally got me hooked.

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Please let me know the episode where you interviewed Robert, Nicole, which I did.

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I let him know.

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He's a CEO of rocket station who sponsors this podcast.

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And that is why.

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Okay.

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Rocket station is where I got Ellie.

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Ellie is my operations lead.

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She was an assistant at the beginning, and then she just graduated.

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She's completely doing things, head and shoulders above people, her capabilities.

Speaker:

And as a matter of fact, my first full-time person who helped

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me kind of build this company.

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I mean, I feel like she's completely outperforming her and we've been

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together for just about a year.

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The leaps and bounds that can happen when you have a virtual assistant who knows you

Speaker:

in and out, who knows how you think who could finish your sentences is ridiculous.

Speaker:

It's invaluable, but the good news is rocket station could help

Speaker:

you find that person to make it ridiculously, ridiculously affordable.

Speaker:

And if you stay to the end, you get 25% off of a process mapping, which

Speaker:

they would use to give your virtual assistant that you would eventually hire

Speaker:

so they could hit the ground running.

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So before we get to that, let's get back to Brooke.

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I'm 41.

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Okay.

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A lot of my audience are probably middle aged entrepreneurs and I I'm literally

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going to be in the middle of the rebrand.

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As we have a approach episode, 200 here from the leadership locker to the midlife

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entrepreneur, like people who are like, you know, 38, 40, like I was and quit my

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job and decided to be an entrepreneur.

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Now, my life has never been better.

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I have to admit on Instagram and reels and even.

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I have seen people my age or holder bust out some of the

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most creative shit there is.

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And I'm just like, wow.

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It feels like it's some of these people, I feel like it's not even for business.

Speaker:

It's just literally an outlet for their growth.

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Can you talk to me about what that 62nd limit does to your mind and how

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you view your creativity and how you should pose or how you should go with.

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Yeah, absolutely.

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So I got to agree.

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There are some creators who I see posting things on reels and Tik

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TOK, where they just blow my mind.

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And some of these I'm like, oh my gosh, this is insane.

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I don't even know how to do that.

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And I love video editing.

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That's like one of my secret hobbies and obsessions is video editing.

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I was I minored in film studies in college.

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So like, I love this stuff, but some of these things I'm like,

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oh my God, Did they hire the CGI experts from Marvel studios to edit.

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They talked to them, this is insane.

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Or even just simple examples of like how people make their videos loop seamlessly.

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So you don't even know where it begins and ends.

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And some of this editing is just mind blowing in the effort that some of

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these people put into their reels.

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It blows me away and people ask me all the time.

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Can you show us how to do that?

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Can you show us how to do this fancy transition?

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And usually almost 100% of the time I say, no, I'm like, no, I'm not going

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to show you how to do that either.

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Because one, I don't know how or two, like you said, this might not even

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really do anything for your growth.

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This might not really do anything for your business.

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It might just be like a creative, fun, cool trick that you can do.

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But ultimately if you're going to spend 10 hours making this funny

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transition and it's not really going to do that much for your.

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That's not what I'm here for.

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There's other people who can teach you fancy transitions and who have video

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editing, but that's not what I'm here for.

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I'm here for grow as fast as you can with the most efficient strategies possible in

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the most authentic, real way possible and convert those followers into customers.

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But I will say there's some really, really cool editing and transitions

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and character work and skits that are.

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Because you're confined to such a small window, such a small fraction of a second.

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You got to cram a lot in a lot of, a lot of times you got to do some editing.

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You got to make things intricate in order to fit that much education or that

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much value into a split second of time.

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That's the short as a TV.

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What

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would you suggest if someone's looking at it like an hourglass and like I

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have 60 seconds and I know this is things you've said a million times, but

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maybe my audience doesn't know in 60 seconds, what are the major things I

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would need to hit in order to have an effective, real, and it might not be

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effective at first of course, right?

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You need to build out and you need to do it consistently, but what

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ways do I have to hit in those 66?

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Yeah,

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absolutely.

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So I think that there's different kinds of reels.

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Of course, if you are using a trending audio, for example, or doing a popular

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dance or movement, a lot of the things I'm about to say, go out the window because

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you don't get the freedom to come up with.

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What's the intro.

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What's the outro.

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What's the call to.

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What's the value I'm providing all of that's out the window, because

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you have to stick to the script.

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Literally you have to go with the trending audio, but if you're creating your own

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reel, if you are, you're recording your own voice or you're doing some teaching

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or educating yourself, or you're showing her how to I think that the important

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elements of a good real is first of all, just to hook at the beginning and

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it doesn't need to be anything fancy.

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It doesn't need to be anything crazy.

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I think just telling people what you're going to tell them, tell

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them what you're going to tell them.

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Seven quick tips to get more engagement on Instagram.

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That's a hook.

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Okay.

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Now people know stop doing this on your Instagram stories.

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You know, that's a hook that's just grabbing people's attention.

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What if I'm a dentist?

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If I'm a dentist three tips to avoid cavities five things to do before your

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next dentist visit, what if I'm alive?

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Life code obviously is such a broad thing.

Speaker:

Like three questions you need to ask your partner or stop doing this in

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your morning routine, because you know, we're always talking about like, you

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got to do this, your port orienting, stop doing this in your morning routine.

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And there's just

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to be clear that wasn't like a challenge at all, of course that

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was just to demonstrate to people.

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You don't need to spend five minutes conceptualizing a hook

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like Brock just did it like that.

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I mean, he's clearly not a dentist, you know what I'm saying?

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So it's like, you know, the paralysis by analysis is real.

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So I just wanted to emphasize the fact that you could come

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up with the hook very quickly.

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Okay.

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So we got the hook part though.

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So that's one

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part.

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And then I like to tell people, just go right into the value.

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Like you don't need to waste time on, on a real it's it's quick 60 seconds is the

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maximum the average viral real is 700.

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So seven seconds.

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That's, that's quick.

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You're not even gonna get through your first tip if you're doing seven

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seconds but then get right into the value, give the tips, make it

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as quick and succinct as possible.

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And I like to say, you really keep things basic.

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You know, you don't need to get real intricate unless that's your audience

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and let's unless that's your niche.

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And that's what you're known for.

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Usually I found is a lot more successful.

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If you kind of speak to the middle, so to speak, you don't speak to, you

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know, the people who have the extreme knowledge and they're on your same level,

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just the people who are just learning.

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Hey, what even is engagement on Instagram?

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What are, what even is an Instagram story, for example in my case, so then I get

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right into the value and then it's always beneficial to end with a call to action.

Speaker:

If you want people to engage, you have to ask them to do so.

Speaker:

If you want people to like, or to save or to share, let's not just hope.

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Hope our video is good enough and cross our fingers and pray.

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Let's actually ask them, Hey, if you learn something in this real, share it.

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Hey, if you found this tip educational, make sure to save it for the next time

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you post, whatever that called action.

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For the call to action.

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I used to be under the impression for the longest time.

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It was like, do you agree?

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Or what do you think or something I've noticed, even by what you just said,

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that it's more of like, kind of like a co not a command by your telling them

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what to do, not asking them for something what's, what's the difference you've

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seen between those two methodologies.

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Yeah,

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absolutely.

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Make it as obvious for people as possible.

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When I say, do you agree?

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They.

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Yeah.

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Yeah, I agree.

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No, I don't, I don't agree.

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Keep scrolling.

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Do you agree?

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Yes or no?

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Let me know in the comments and let's talk about it.

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Well, now you're not only telling, asking them if they agree, you're

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giving them their two options.

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Yes or no.

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You're telling them what to do with that.

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Okay.

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If you agree yes or no, then you comment it and then you tell

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them what's going to come next.

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We're going to have a conversation about it.

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So you make it really clear.

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I think that sometimes, and I do this all the time.

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I'll write my caption or I'll write my call to action and it

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will be, let me know if you.

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Or do you relate to this or, you know, is this something you've experienced?

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And then I always add the next sentences comment below, or let

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me know in the comments or let me know down below, or let's have a

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conversation about it to really make it as clear and explicit and as, almost

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as, as much of a demand as possible so that you actually have that to.

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We're all going to ask you what everyone's thinking and a lot.

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Let's just do an example here.

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I'm looking at your reels right now.

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Here's your last few 37,000 views.

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68,000 views, 34,000 views.

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I mean just like massive, massive performers here.

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There's some people here who's who would say, including me, I'm

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looking at, I'm trying to find one.

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That's not even that high for you.

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Like let's just say 24 K or something like that.

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I would do anything for 24.

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You know what I'm saying?

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So when you have some that perform 180 6 or 2 78, or 830 cam looking at

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it right now, if you get something that's 30, does that like hurt you?

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Or are you just like, no, like, do you just move on and like

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next, like, what's it like.

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I'm posting two or three reels a day right now.

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And I've posted at least one a day, every single day, since April

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One day I was camping and had no wifi the next day or the, the other time that I

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missed a was an intentional day off where I was intentionally not posting any reels

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to kind of allow my account to reset.

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That's a whole another strategy, but no I'm posting one, two

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or even three reels a day.

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So I'm so focused on the next reel and whatever that next

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thing is that I'm posting.

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I have no idea.

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Oftentimes when one is going viral, I have no idea when one is doing

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well or when one is doing poor.

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And something that I've learned is the ones that you think will do the best are

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always the ones that don't do very well.

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And the ones that you're like, this is not very good.

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This is bad.

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Like I'm not, I don't even know if I should post this

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because this is so subpar.

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Those are the ones that always end up doing the best in doing, going viral.

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Like the one that you just said that has 800,000.

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That one, I didn't post it for about three or four weeks after I recorded it.

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I just held onto it.

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My camera roll, because I was like, this is not very good.

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This is going to do so bad.

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Like I have so much better content.

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So I'm going to, I'm going to post all that better content and I'll save that

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one for a day or I just have run out when I'm in a drought and I have nothing else.

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I'm fine.

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I'll post that.

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And I post.

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After four weeks and lo and behold, what happens that, that real,

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that I'm like, oh, this is bad.

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It's 800,000 views.

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And it grows my account by a couple thousand more followers.

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And it just happens like that every single time.

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It's like

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welcome to content creation.

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If you're listening to this, that, that is something that.

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I think I, I share with a lot of people, so you're certainly not alone.

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I've had that on, on LinkedIn where I just posted a picture of me looking at

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the water and I'm like, 4:00 AM, wake ups.

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I never thought I would do this.

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And it was like, I'm like, why, who cares?

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Like that has nothing to do with what I do.

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But let me ask about cover photo really quick.

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What are yes, no, it's like.

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It doesn't

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make a huge difference.

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Honestly, it doesn't make a huge difference.

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You can add one.

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Some people like to add them to keep the aesthetics of their page put together.

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I just think that generally your cover should relate to the contents, whether

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that's one that you've created outside of Instagram, you've uploaded, but it still

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relates to the real, or it's literally just a freeze frame from the real should

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still relate to what it's going to be.

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You know, it shouldn't be like a beautiful selfie of you and your

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family and they tap on the real and it's some financial tips for.

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Your

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face is on every one of these right.

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Everywhere.

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Yeah.

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Does that help?

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And let me just give context for that or YouTube, for example,

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thumbnails with where you could see the whites of people's eyes, where

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they're smiling, all that stuff.

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Like the data says that performs better.

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That's more clickable.

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What about here on Instagram

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and for reals?

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The same is true.

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The same is true, not necessary, but definitely helps

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people are drawn to people.

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So when, when my face is on, on a real or when my face is on the cover,

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I should say, it's going to get more clicks and it's going to get more.

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Got it.

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And

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then last thing is I was going through your Instagram stories as kind of like

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your, your highlights that is, and you know, I saw a lot of people who had a lot

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of success doing your 30 days of reels.

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Is that something you did on April 1st and just said, I'm going to blast this.

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I'm going to grow.

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I'm going to be ridiculously focused is all I'm going to do.

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Is that a by-product of that thought

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or that.

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Yeah.

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So the 30 reels in 30 days started as just a way to challenge myself, honestly, rich.

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Hey, listen, I preach consistency.

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I preach the power of reels.

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Let's just see what would happen.

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If I challenged myself to post 30 reels in 30 days, let's

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just see what, what happened.

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There was never any expectation of growth.

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I had some guesses and some hypotheses, but that wasn't the.

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The goal was just to challenge myself to be consistent.

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And so when other people are starting to challenge where they're

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challenging themselves to be really consistent with reels, I think that

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that's the intention you should set as I'm challenging myself to create

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a new habit and to be consistent.

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My goal is to create this habit, not to grow by a hundred thousand followers.

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So I just started posting a reel a day and I encouraged my audience.

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I was like, Hey, if anyone wants to do this with me, come along

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for the ride, let's do this thing.

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And funny enough, that first reel that I posted.

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Went viral.

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And it reached a couple of million people that very first day, first real.

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And so literally I think you got over a million views, a million people were like,

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I'm going to do this challenge with you.

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I'm going to hop on this trend.

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I'm going to do a real a day for 30.

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And a lot of people, I would say most people, the majority of people

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didn't make it the full 30 days.

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But those people who did establish that habit, they created that

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consistency for themselves.

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And a lot of them ended up growing their accounts.

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I ended up growing my account a ton and basically since then I haven't stopped.

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So people always ask me, Hey, are you going to do another round?

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Are you going to do more 30 reels in 30 days?

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I've done a real a day for the last six months.

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Like I it's, it never stopped.

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I built this habit of consistency and then I've just kept going.

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But I think it's really important to just focus on what the real

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goal was, which the real goal was.

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I just want to create this habit of consistency for myself.

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If growth comes, that's an awesome by-product or side

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effect, but that is not my intent.

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You mentioned, you had that viral one in your camera roll to the outside eye.

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If I just got on Instagram and I saw you, I might think to myself, dude,

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like, how am I possibly going to keep up?

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Can you talk to me about batching content and why people should consider this as

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something that'll help them prevent kind of burning out or droughts like you.

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Absolutely rich.

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So I do not create a reel a day.

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I post two or three reels a day, but I do not create two or three meals a day.

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I usually create my reels once a week.

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And I do that by following this process, I start by saving all the

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sounds and audios and trends that.

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So I literally just scroll through and if I'm hearing the same sound

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over and over again, I'll save it.

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Or if something makes me laugh, I'll save it.

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Or if something grabs my attention, I'll save it.

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Anything like that?

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Just saving sound saving sounds.

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So this is just storing up information and that's in Instagram itself in Instagram.

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Yeah.

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There's a way to save the audio.

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You can also just take a screenshot or if you're a pen and paper person,

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you go write down whatever the name of the audio is, if you really want to.

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So that's what I do.

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And honestly, that is something that I'm just always doing, right.

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Because we're always consuming.

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I'm just more intentional.

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When I consume my content, I'm not scrolling for hours, just wasting my time.

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I'm scrolling for hours and I'm taking notes every once in a while.

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And I'm writing things down and I'm saving things.

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So that's always, when I'm on Instagram, then usually one day a week, when

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I feel like I've got a good clean t-shirt on, or I just got out of

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the shower, I just got my hair cut, whatever I'm feeling good and confident.

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I will come into usually this office that I'm sitting in.

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Right?

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Yeah.

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And I'll record as many as I possibly can.

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And I say, just record, I do not edit.

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I just record them.

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I'll usually bring a couple different t-shirts as outfit changes so

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that it doesn't look like they were all taken on the same day.

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A great hoodie is always awesome.

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Cause you don't even have to change your shirt.

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You just throw the hoodie on and boom, it's a new outfit.

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So I'll bring a couple of t-shirts in here and I'll record as many as possible.

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And it's gotten to the point now where I can usually record

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10 to 12 in about an hour.

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And again, it's just recording.

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It's just recording myself, doing the voiceover, pointing, whatever,

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recording the different clips of the different characters, but I do not edit.

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And I think that's the biggest mistake people are making is they're

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trying to find the idea, create the real record, the real, edit

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the real and posted all at once.

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And those are all totally different mindsets.

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Those are all totally different lengths of time that those things take.

Speaker:

So instead I just record my however many as I can in that.

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This

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is really huge point here.

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You're not actually batching the content.

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You're batching the creative process.

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Like I'll just record these and then I'll create these

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which to anyone on the outside.

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Like if I was going to record full blown reels, 10 of them, like that might mean

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my whole Sunday or my whole Saturday.

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And you're saying, I already know that's going to SAP, my energy.

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I'm just going to do the creative part and just focus on this.

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Right.

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Absolutely.

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Absolutely.

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I mean, I think of it, like if bakers could do this, imagine how much

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more they could bake when you bake cookies, you got to do it all in

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order and you gotta do it all at once.

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You can't like whip up the cookie dough and then like put it in the

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fridge for four or five days and then scoop it out in a couple of days

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and then put it in the oven for a week and then pull it out when you.

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You can't do that, but with reels you can.

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So I record them all.

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I record as many as I can in that hour.

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A lot of times it's on Sunday during halftime of whatever game I'm watching.

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And I'll just like step in the other room for a minute.

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And then throughout the week, as I feel inspired, as a new trend

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comes up as a new topic comes out.

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Like for example, this week, Instagram had a new change in the

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amount of hashtags they could use, but I already had audios recorded

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from a week ago and all I had to do.

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Slap a new piece of text on it or change up what the caption was

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going to be or how I was going to relate this real to my niche.

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That's all I had to do.

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But I already had all the videos, which is oftentimes the most time consuming

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or the most labor-intensive part I already had all of those created.

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And so then all I have to do is when it's time to post type out some caption,

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or maybe add a little piece of text and I'm good to go and it really

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saves time and makes it so much more.

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I'd never thought of it that way.

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Like, I, I have to be honest, I, I feel like I've created a lot of content, but

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I never really thought of it in that way.

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I like to like, get the whole thing kind of done and look at the Sunday

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proudly and be like, wow, I did that many, but this is very different.

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And I could see how you have a lot more energy to continue on producing them.

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So, two final questions.

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What is.

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What, if someone is doing exactly what you're doing and they grow, grow, grow,

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and they're growing their followers, but it's not actually leading to business.

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And, you know, you know, like I have a product or service and it's like, cool.

Speaker:

But dude it's crickets on the business side.

Speaker:

I haven't got anyone into my Stripe in, in weeks.

Speaker:

How should they rethink things?

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Or what do you think is going.

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Well, I think

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first of all it's important that your reels are all related to your niche, so

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they need to be related to your business.

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And I think a real world example of this is tick tock.

Speaker:

I have 300 over 300,000 followers on Tik TOK more than, well, it used

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to be more than double, but now it's still is more than the amount

Speaker:

of followers I have on Instagram.

Speaker:

Someone asked me today, how many sales do you make on Tik TOK?

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I get zero income from Tik TOK.

Speaker:

And here's why my fame or my followers on Tik TOK came from goofy.

Speaker:

Funny, silly dancing videos has nothing to do with business.

Speaker:

Has nothing to do with Instagram has nothing to do with growing your following.

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I have followers on Tik TOK purely because I was a college football

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So I have a bunch of people who follow me, who aren't interested in my business.

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So that's the first thing is you got to make sure you're a real as are your

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tech talks or whatever your content is, whatever platform that's related to your

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niche, it's related to your focus or your business or else you're going to

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be having people, you know, let's think about it like a brick and mortar business.

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There's people walking through the door, into your boutique who

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are looking for fishing gear.

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There it's, there's a disconnect there.

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You're never going to sell to them.

Speaker:

That's the.

Speaker:

The second thing, how do you actually convert those followers into customers?

Speaker:

And of course there's a long journey and there's a lot of that goes into that in

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terms of building trust and credibility.

Speaker:

But ultimately it all just boils down to building a relationship

Speaker:

truly on an individual level with each of those new followers.

Speaker:

So as those new followers come in, and this is the challenge that a lot of people

Speaker:

face as they're getting thousands and thousands of new followers, how do I build

Speaker:

a relationship with all of those people?

Speaker:

And so there's different ways.

Speaker:

The Instagram stories are a great place to allow people to just begin

Speaker:

that journey at least to get to know you and watch you and learn about your

Speaker:

personality and your interests and how.

Speaker:

But truly the Instagram direct messages, there's nothing more powerful

Speaker:

than a one-on-one conversation for building those relationships and those

Speaker:

relationships, which lead to trust.

Speaker:

And the trust is what leads to say.

Speaker:

Absolutely some of the best podcast guests.

Speaker:

I mean, including you like booms, like damn, it's like, Hey, what's going on?

Speaker:

Blah, blah, blah.

Speaker:

Here's the deal I used to think there was just no shot in hell in

Speaker:

reaching some of the people I've reached on in dams and I've been

Speaker:

unbelievably surprised and you're right.

Speaker:

That's where it goes.

Speaker:

Last question is can you tell us a little bit about where we can learn

Speaker:

more from you on a regular basis?

Speaker:

What you have going on that people who want to look deeper into this and

Speaker:

take it a little bit more seriously and get the kind of coaching they need

Speaker:

or the help they need, where they can.

Speaker:

Absolutely.

Speaker:

So I've made it very simple.

Speaker:

There's two options, really option number one is you are welcome.

Speaker:

And I encourage everyone to follow me on Instagram at Brock 11 Johnson.

Speaker:

Like I said I post a few times every single day and every single

Speaker:

one of those posts has something valuable educational relatable.

Speaker:

You're going to learn something about Instagram every day.

Speaker:

If you follow me on IgE and that's totally.

Speaker:

If you're ready to take your business, your brand to the next level.

Speaker:

My mom and I, who I know we talked about my mom a little bit earlier.

Speaker:

We created this thing called the Insta club hub, and it's kind of

Speaker:

your one-stop shop for everything you'll need to know about Instagram.

Speaker:

There's a ton involved with.

Speaker:

Lessons and trainings over 50 of them that are quick.

Speaker:

Bite-sized you get in?

Speaker:

You get out, you learn what you need to know.

Speaker:

We do live trainings twice a month.

Speaker:

We have a Q and a section for Instagram questions.

Speaker:

We have templates for your captions and real ideas.

Speaker:

Tips and quick mini tutorials.

Speaker:

We really tried to create it.

Speaker:

So you will never need another Instagram course.

Speaker:

And we want to become the Instagram experts so that you don't have to.

Speaker:

So we can take that off of your plate.

Speaker:

And if anyone wants to check that out, they can visit I C H special.com.

Speaker:

And that's a, a little discount link.

Speaker:

If anyone wants to check out the Insta club hub, that is our coaching membership.

Speaker:

So let me tell the audience.

Speaker:

I was, I wasn't into club hub for months until I was like, my

Speaker:

podcast is just reaching Heights.

Speaker:

I never thought it would be.

Speaker:

So I kind of went more all in on the podcast and now I have staff and I'm

Speaker:

like, I think I'm going to have to get you a membership immediately because

Speaker:

what we're doing is not working, but here's what I could tell anyone who's

Speaker:

listening from what I learned when I was.

Speaker:

Like when he says quick and bite-size like, yes, it is.

Speaker:

But it actually is like that sticks, like the knowledge

Speaker:

sticks, the information sticks.

Speaker:

And if you ever have any doubts, I'm like, oh, I'm not sure this

Speaker:

is actually working or whatever.

Speaker:

Literally go to any other pages.

Speaker:

And you're just going to be like blown away, like, okay,

Speaker:

clearly this is what's going on.

Speaker:

This is.

Speaker:

Some, some person trying to sell an Instagram course that doesn't

Speaker:

know what they're talking about and isn't making money off it.

Speaker:

So it is extremely credible is what I would say.

Speaker:

It's very easy to consume and it's just, user-friendly the color scheme

Speaker:

you guys got for whatever reason.

Speaker:

I'm like, I just like appreciate it.

Speaker:

I know similar to Mia, but it just works really well, man.

Speaker:

So I highly encourage you guys to go.

Speaker:

He said ICH special.com Brock.

Speaker:

Thank you so much.

Speaker:

Is there anything you'd like to leave?

Speaker:

I

Speaker:

just want to express some gratitude.

Speaker:

Thank you so much for having me on this podcast on this episode, giving me this

Speaker:

platform and this opportunity, and I hope that for anyone listening, whatever day

Speaker:

of the week, they're listening, they can spend the rest of their day expressing

Speaker:

some gratitude for maybe the opportunity that they have on social media.

Speaker:

Maybe just the ability.

Speaker:

They have to, to listen to a podcast, to be able to learn and develop personally or

Speaker:

whatever else is going on in your world.

Speaker:

Just express some gratitude today and enrich.

Speaker:

I wanted to thank you.

Speaker:

Really.

Speaker:

Thank you so much for having me on the, on the show.

Speaker:

Chorus,

Speaker:

man.

Speaker:

Thank you so much.

Speaker:

And we'll see you in.

Speaker:

Hey, everyone.

Speaker:

I hope you enjoyed Brock.

Speaker:

Give him a follow, send him a DM and send me a DM at rich Cardona.

Speaker:

Underscore, let me know what you thought of the episode.

Speaker:

Share it if you liked it.

Speaker:

But I told you I would give you a code.

Speaker:

So 25% off, you were going to write to the following email and let them know.

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You heard about it from the leadership blocker.

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You got.

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Brooks act rocket station.com and Brooks is my point of

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contact over at rocket station.

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He's going to help you get set up for a consultation, and if you end up going with

Speaker:

them and you have mentioned the leadership locker and me, then you will have 25% off

Speaker:

your process mapping, which is going to solve a lot of freaking problems for you.

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The second thing I wanted to say is you could also check them out and

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just set up a time to talk period.

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Point blank@landingdockdiscoveryatrocketstation.com.

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So you can check out.

Speaker:

Either way mentioned leadership locker mentioned me 25% off your process mapping.

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If you have any questions about any of this before you even talk to anyone

Speaker:

and you want to talk to me, I will let you know everything you need to know

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in advance and happily continue to refer people that way, because it's an

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invaluable resource until next time.

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