Rich Cardona Media

188. How to Elevate Yourself as an Entrepreneur

October 20, 2021 no comments

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“If you’re aiming for a result that’s not in alignment with what your definition of success is, you’re not going to win.”Jake Kelfer

On this episode of The Leadership Locker, Rich speaks with inspirational speaker and bestselling author Jake Kelfer. Listen in as Rich and Jake discuss networking, finding the right business coach, and how being busy is different than being productive.

Jake Kelfer is the bestselling author of Elevate Beyond and Elevate Your Network, as well as a motivational speaker and the founder of Professional Basketball Combine. His company, Professional Basketball Combine, provides NBA draft prospects an opportunity to raise their draft stock and achieve their dream of playing pro basketball through private workouts, combine testing and team interviews.

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Personal Branding | Rich Cardona Media

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Jake’s new book, The Elevated Entrepreneur

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  • 00:09 – Introduction
  • 02:49 – About Jake Kelfer
  • 06:34 – The pros and cons of business coaches
  • 09:32 – Finding the right business coach
  • 15:06 – Networking when you are starting a business
  • 17:10 – Networking virtually
  • 21:56 – What Jake learned while writing his book, The Elevated Entrepreneur
  • 26:43 – Defining success
  • 29:15 – Enjoying the process
  • 34:04 – Asking for help
  • 40:25 – Jake’s recent trip to Italy
  • 43:10“Busy is different than productive.”
  • 48:33 – Where to find Jake online

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How to connect with Jake:

Instagram

Twitter

LinkedIn

Website

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

Transcript
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Hey, everyone.

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Welcome back to The Leadership Locker.

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This is your host Rich Cardona . And this is a place if you are a

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new entrepreneur or if you are considering entrepreneurship.

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And I bring on guests like my guest today Jake Kelfer.

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Because they eat live and breathe, trying to enhance your ability to

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elevate yourself as an entrepreneur.

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Now, if you go to Jake's website, Jake Kelfer.com, or if you go to his

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Instagram, you're going to see he's been featured in a lot of places.

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ESPN sports illustrated, ABC news Forbes.

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You're going to see pictures of him with athletes, with the big

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baller brands with magic Johnson.

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You know, Mike trout, Tommy Lasorda who passed not too long ago.

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You know, and he's worked with some fantastic programs, including the Trojans.

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I'm a Trojan, he's worked with them.

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He's worked with Syracuse, the Gators, which is hard for me to swallow because

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I'm a Seminole, but oh, well, if you take anything away from that, it's he knows how

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to insert himself where he needs to be.

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And he.

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Just incredibly big on building relationships, but in a capacity

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that benefits life and a business.

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Okay.

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It's not just about business now.

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Also, if you go to his Instagram feed, you're going to notice

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that he goes to live pretty often and that he's full of energy.

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He's just like.

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Get it.

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Okay.

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He's all about us.

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You, me Hemi, getting exactly what it is that we want out

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of our respective journeys.

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So although he has a fantastic past working with athletes, he's also

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an author and he is on the show.

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Cause his new book elevated entrepreneur is out and it's free.

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There's not a lot of people who make books and make them available for free.

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And in this book, as you'll hear, he interviewed 39 people, took him a hundred

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hours to do, and it's all because he's combining what he knows and what they

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know to give you the lessons you need.

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So this kind of altruism is hard to come by and I'm really, really thankful to.

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In the podcast, he'll tell you where to get the book and make sure to pick it up.

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And I believe that after you hear him, after you listened to him,

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you're going to know that this person means everything that he says, and

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he wants you and high to succeed.

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Let's get into it.

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All right, everyone.

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Welcome back.

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You just got the intro on Jake and I'm super happy to have him.

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Things are going well in so many different ways from including the book launch,

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which of course we're going to get into.

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But Jay, can you please tell us a little bit about yourself in your own words,

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even though I hooked you up in the.

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Yeah,

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man.

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Well, first of all, man, it's so great to be here.

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I'm excited for this conversation.

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A little bit about me is, you know, I've always been this

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person that wants more, right?

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I've always been this high performer.

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I've always been focused on it.

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And so my entire life, when I was younger was I wanted to play

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in the NBA, like straight up, like that's what I wanted to do.

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But as a five, eight Jewish kid from the suburbs, those dreams quickly dwindled,

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you know, by the time I graduated high school and I was like, well, if

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I can't play in the NBA, let me at least represent the best in the end.

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You know, because I had parents that made me focus on academics as well.

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So I was like, well, let me use my brain to then represent those players.

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And if I can't wear the Jersey, I'll wear the suit and be on the court next to them.

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Right.

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So I went to college, I tried to go down the sports agency route

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and everything's going well, I'm going to the networking events.

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I'm meeting all these people.

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I'm interning at all these amazing agencies.

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And right before I graduate my last semester at USC, the

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agency says we can't hire you.

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They went on a hiring.

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And I'm there and I'm like, oh my gosh.

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Like for the first time in my life, this entire plan of going, going,

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going, getting to the level that I thought I was gonna get through

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just it flipped it on its head.

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And then the panic sets in, right.

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Because USC is a pretty expensive college.

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Right.

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And so I started thinking like, I'm going to graduate thousands of

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dollars in student loan debt, and I'm not going to have this job.

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And now I have to figure out what to do.

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So when these moments happen for anybody in our lives, there's,

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there's that feeling of like, well, do I take what's easy?

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Do I take the easy route?

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Just get the simple paycheck or do I like dig deep and figure out,

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well, what's the move that's going to get me closer to the way I define

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success into what I really want.

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So I turned down a bunch of other jobs because I was like,

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I'm not moving to Philadelphia.

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And then moving to Sacramento, I'm not going to work and do, do different things.

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So I was like, I need to figure something.

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I ended up graduating college without the job with the hope that the Los Angeles

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Lakers would hire me fast forward.

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A couple of months, I start my career, not on the court as a player, but I

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start my career on the court as an assistant to the corporate partnerships

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division for the Los Angeles Lakers.

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And that was like the first time where I realized life.

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Isn't always going to go according to your plan.

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But what is about to happen is you get to choose when that happens.

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What do you do?

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And so it turned out to be a great blessing while I was there.

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I realized I was made much more so for the entrepreneurial world

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than for the corporate world.

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And so I ended up writing my first book at 23 that led me to speaking all over the.

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I built my MBA combine.

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That's helped over 70 guys signed their first contract.

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That led me to my second book.

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And now, as we've continued to build multiple businesses in different

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industries, my main focus is on helping people build online businesses

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and helping coaches and experts write their first bestselling book.

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So now that's the process.

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And now of course we just released book three.

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So the journey has been ever evolving, but there's always been this

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mentality of what could I do more?

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How could I help people and how can I use my knowledge to make a difference?

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Dude has an amazing story.

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And uh, yeah, it was just a couple of weeks ago.

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It was a three-year anniversary of elevate your network.

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So that's awesome.

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Congrats.

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And I'm so happy about the new book, which we'll talk about, but I want to

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hit something you said I'd love that there's no coincidences anymore in

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my life and it's not a coincidence.

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That number one, I just discovered we went to USC.

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So that makes sense.

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Number two, is that you said there's always.

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Well look, man, like I already told you in the intro, I was like,

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ah, you know, my office isn't set up or my studio, so to speak.

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And I've been thinking about my studio and I was like, I want to

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get like one of those neon signs.

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I just want something that's going to sit there that people could see

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and know that's what I'm about.

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And I settled on there's.

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There's always more man.

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Like there's always more.

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And I think it's so interesting that at such a young age, you were

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just like, you had this massive roadblock, there were just like this

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isn't going to happen the way you expected you pivot in, in a major way.

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You're on the core of maybe the most prestigious franchise in NBA history.

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And then you still decide that like there's more.

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I'm going to do the riskiest thing I could possibly do.

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And then I'm going to start helping people who want to do the same.

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Now, one thing I want to say before we continue on is that I mentioned to

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you while we were warming up a little bit, is that the show is going to

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pivot while the show is pivoting in a way where it's going to be rebranded.

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And if you're listening, you now know it's going to be the midlife entrepreneur,

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because I'm a midlife entrepreneur man.

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Like I was in the Marines forever.

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Did Amazon.

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It was like, this is bullshit.

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And I am now an entrepreneur and I want people like you and me to help others

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who are, you know, kind of middle-aged so to speak, realized like I can do this.

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So if anyone is in this position and maybe someone is anticipating that they're

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not going to necessarily want to stumble all over the place, trying to figure out

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how to start a business, or maybe how to coach people with their prior experience.

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And they want a coach, like let's first talk about pros and cons.

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Business coaches.

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There's a lot of information out there.

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There's a lot of incestuous masterminds out there.

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There's a lot of craziness out there.

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What are the pros and cons of having a coach?

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Well,

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first of all, there's a lot of greatness and there's a lot of garbage.

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What we have to identify as, as people who are going through this as well,

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let's cut through the bullshit because there's a lot of people that put out

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fake promises or they, they promise something and they under-deliver, there's

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also sometimes a lack of knowledge.

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It's easy to be sold on the headline and the marketing tactics.

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We live in a world that's very.

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Quick fix marketing, but unfortunately business and

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entrepreneurship is a long-term game.

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And so sometimes what we see is, is when some of the biggest mistakes or we go

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for the quick fix, we go for the over promise, or we go for the shiny object.

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We go for the person that's way too far ahead of us.

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And can't relate to us at that part of the.

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That's a really, really big thing.

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Sometimes the biggest names are the people that like you always hear about

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might not be the person that can best serve you at the level that you're at.

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And I was guilty of this too, because I started trying to do the strategies

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of the people that I looked up to.

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And the problem was is I didn't have the backend processes and systems.

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So by investing in their programs, I wasn't getting the material

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I needed at that moment as.

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I was getting the material that I needed, you know, six figures

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down the road to then be able to implement it at the right speed.

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So those are some of the things like really watch out for, but then some of

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the pros, I mean, I think investing in a business coach and just investing in

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yourself in general is one of the greatest things that we can do in our life.

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Right.

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The fastest way to get to the results you're looking for is to find someone

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who's done what you've done and to have them share with you how they've done it.

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What's really important here is not that we take everybody's

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information and try to do it all.

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You have to focus in on one or two people that you really,

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really, really resonate with.

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Same value, same morals, same processes, same energy.

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And that way you can go all in and be able to really develop and cut

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through the noise as fast as possible.

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But I think overall, man, I think, I think investing in yourself.

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So look you, you mentioned something about the shiny objects

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and some of the bigger names.

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I have to second that in such a major way, I've fallen victim to that.

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And there's a, one of my commanding officers used to say, you're

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either a predator or you're prey.

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And I was praying for the beginning of entrepreneurship.

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Now I get it a little bit, the point I want to make, and I'd like

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you to hit it a little bit more.

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The people who are the big names are.

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So we are so far removed from the amount of experience and from the

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proximity to them, themselves.

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Like we are investing in their brand, but not them.

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That person is not going to sit and have one-on-one calls with you.

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You know what I'm saying?

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Like that person is not going to dive into your business unless you have astronomical

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amounts of passive income that you just could throw fucking money around wherever.

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It's not going to happen and not to say anything about coaches who are a little

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bit less than that, but like, if there's someone five, 10 steps ahead of you,

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that's a little bit closer, you will probably get exactly what you need versus

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all the shiny objects that you're seeing.

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So, so what is your take on that?

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Like, you know, you know, now you don't want someone who's a huge name,

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but then there's small names and that could be like that, you know, not

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enough experience at the same time.

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How do you kind of delineate where that right.

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Qualifications or experience.

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So here's what I'll say on this is like those big names.

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They're big names for a reason.

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They're good at what they do.

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They're awesome.

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People.

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They're amazing.

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They're talented, right?

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They have the following the back at the proof of the concept, the experience there

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is legit as they come a lot of times now there are still some that have just kind

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of been along the ride, rode the coattails and then became their own person.

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But a lot of these big names, I really respect.

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And I wouldn't say don't listen to them.

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Don't learn from them and don't invest in them in certain.

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But you need to make sure whatever investment you're deciding to make is

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good for you at the stage that you're in.

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So if you're in the beginning and you have the option to spend five or

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$10,000, are you going to go to a one weekend mastermind with the big name,

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or are you going to do a three to six month program with somebody who's, you

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know, four to five steps ahead of you instead of a hundred steps ahead of you?

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Now, this is a really, really interesting decision to make, depending on your budget

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and depending on what you're willing to.

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It can make a big difference.

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Right?

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I believe that ultimately though, no matter what you do in investing

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in yourself is that it's the relationships that you build that

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will get you ahead of the game faster.

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It's all about the relationships.

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So if you go to certain events, like if you're looking at the biggest names, go to

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their events, meet all the right people.

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So you can get you closer and then make your bigger investment.

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When you have additional capital.

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Most of the time capital is one of the big blocks for people to invest

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with some of the bigger names.

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But I think.

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That you should get to that point to be able to do that.

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Now, the question that you asked was related to, well, what about someone

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who might not have as much experience, but there still could be really good.

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How do you, how do you differentiate.

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Newer people on the block or the people that aren't like overly well-known.

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Well, I kind of equate this to like the agency world in sports.

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I'll give a quick example.

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There's some of the biggest agencies in the world, everybody wants to be

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recruited by them to be signed by them because they're the biggest names.

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The problem is is you don't get access or your agent has 20 other

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clients that they're taking care of.

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So how do you get that attention?

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Smaller agencies, what they can promise you is maybe they don't

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have as much experience, but they will do everything they can for

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you to have the success you want.

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So these are the same type of thing.

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When you're looking at business coaches is what is in alignment

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with who you are as a person.

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Do you want to be one in a hundred or do you want to be one in 10?

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Do you want more personal attention or do you want to be part of a larger.

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What have a new, do you really want?

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And then you have to figure out, am I going to get access to the actual person?

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There are a lot of group programs out there and coaches that you get into

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their program and you see them once a month, or you don't even ever see them.

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And they have their team of coaches.

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There's nothing wrong with that because their systems and processes are so good.

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But if you want access to the actual person, you have to make

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sure that you do your due diligence.

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And so what I say to anybody when you're investing.

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Myself as well is I always try to talk to the PR to the coach

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that I'm looking at, right.

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Depending on the level of investment, I'm always trying to talk to the

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person that I want to learn from, because I want to learn from them.

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Right.

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And so I think it's really important that especially when you navigate the

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roads, especially because there's so many coaches, there's so many people in,

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in the space and trying to come online, the barrier to entry is really low.

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You have to do your due diligence beforehand.

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What testimonials do they have?

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Do your energies align.

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Do you have commonalities in background?

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Common out.

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Are they on the path that you want to be on?

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Do they have a network of people that could potentially lift you up as well?

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Once you go through their program and how can you really make sure that

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they're the right person for you?

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We have to follow your gut.

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You have to trust your gut rather than trusting the marketing and the.

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I agree.

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I mean, I think it's, this is it for anyone starting out, whether it's a

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coaching business or, you know, whatever type of business it is, there is going

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to be a point where you're literally starting from scratch and, and these

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people, people in those situations, I don't want to say are, are not

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desperate for testimonials or anything like that, but they are absolutely

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into intending on over-delivering.

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So that way they can start getting, not only the reps in, but get the

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feedback they need from you and maybe some of their other clients.

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Fix their systems and processes or their styles.

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So I think you're dead on with that.

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Now.

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I would agree also on the bigger investment with the bigger

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names is a networking play.

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For sure.

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Like it's less about learning.

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Cause I think sometimes like, look, I've been to a lot of events where I'm

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like, I see something on social media.

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I'm like, I saw that at the event as well.

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I'm like some of it's like kind of recent.

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But I met these three key people and that's a really big deal.

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So the book you wrote three years ago, elevate your network.

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Talk to me about your stance on networking.

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Obviously it's a huge part of this but talk to me about networking when you're

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starting out or you're kind of pivoting and like going to launch a business.

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Well, let me make something very, very.

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You are in the business of people and you will not grow your business.

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If you don't have customers, just like you will not have a romantic relationship

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without another human being right now, unless you're into some weird

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shit, you know, like hurt or whatever.

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But like you, you know what I mean?

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It's like we're in the business of people and the way that we treat

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people, the way that we help make people feel, and the way that people perceive

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us is going to be the difference.

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Can you grow your business?

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Can you accelerate your business and who can you learn from and get access to

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at the best rates or at the best speed?

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And so, for me, everything that I did in that book was designed to help

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people build better relationships in life, in business, focusing on the

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strategies, which are important, but more so focusing on the person because

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people come first and I'll be honest.

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We all have an objective when we're networking with somebody, we do.

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But if that objective is the priority, people will cut through

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the bullshit and they'll see that.

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So the objective is a long-term game, but the immediate short-term

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game is can I build a relationship?

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Can I build that trust with somebody else?

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Can I help that person feel like they're the most important person in the room?

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And here's what I'll say is you want to try to give someone what

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I call the feeling of element.

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We all have this friends in our lives, these people in our lives that

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we interact with them, whether it's five minutes, 10 minutes, 15 minutes,

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you leave that conversation and you're like, let's go, I'm fired up.

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This person is awesome.

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And you want more of them.

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You put a smile on their face.

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Maybe they ask you questions.

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Maybe they actually really listened to you.

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That's what you want.

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That's what you want to create the feeling of elevation.

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So now working relationship building foundational piece.

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It's how we build our businesses.

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Now we teach people to build their businesses and I think it's the

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ultimate way to achieve true freedom in.

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Now we are in a place where unfortunately, the pandemic is still a constraint.

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As a matter of fact, that you guys in LA just got the mandatory vacs.

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I think so the Lakers and all that, like they're going to have the same

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problems the nets are having right now.

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And the warriors are going to have or whatever.

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So it's not necessarily like conferences are back and in-person

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networking is all a go again.

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And the reason I mentioned this is because if you go on your social media, if

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anyone goes to Jake social media, right.

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You go live three times a week, I believe, or more you are all over.

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You are consistently providing value.

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You're making reels, you're using the platforms the way there to be intended.

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Talk to me about the ability to network virtually through maybe

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organic content or just maybe hosting groups or anything like that.

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The pro of networking virtually is there's unlimited potential.

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And you can do so much so quickly because you want it to actually move or

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yeah, the only thing you have to move is your thumbs and your fingers, right?

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Like that's literally all you have to move.

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You don't have to travel to get on a plane.

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The con is that that option is available for everybody else.

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Meaning what we've seen is a major, major uptick in people doing

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outreach, but here's the difference.

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So many people do outreach the wrong way.

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The people that do outreach the right way are very effective.

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And I'll share with you how it can be really effective here.

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Because in my book, the elevator entrepreneur, some of these people with

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hundreds of thousands of followers, I called the M then and got responses

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within a couple hours and got them into the book, doing interviews.

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People are accessible.

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We, we send those things like, oh, if they have certain amount of hours,

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they're not accessible, oh, they have this much money in their business.

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They're not accessible.

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People are accessible.

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You just have to know how to access.

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And so we connect virtually, you know, it's really important that

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you know, that there are a million other people reaching out to the

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people you want to connect with.

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We can know that then we can realize, well, then I have to

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figure out a way to be different.

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So when I decided to create this book and really dive in and try to get some

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of these people to be part of this book, some of these really big names,

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I was like, well, how can I get access to some of the best in the world?

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Well, most people.

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Write articles.

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Most people do podcasts and podcasts are great, but I was like, I

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need a no brainer that like, they can't even like, think about it.

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So I said, I'm gonna write a book and that's going to be my ask.

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I'm going to feature you in a book that I read by thousands.

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Like, like that's how you get in front of him.

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The more practical way though, is you have to know who the person is.

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If you are networking without intention and you're going purely for numbers,

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you're never going to be that effective.

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You'll still be successful.

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You're still get relationships because numbers do work, but

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I want you to be intentional.

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I want you to be efficient because I don't want you wasting your time.

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I want you to have more time to do the things that you love with the people that.

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So when we do reach out, we are very intentional and effective.

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So intentionality is super important and the way we can be super intentional is.

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If you're intentional, that means, you know, who you're reaching out to.

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That means you've looked at their content.

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That means you've researched them a little bit.

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When your outreach mentioned, their name mentioned a commonality, give

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them a compliment, ask an emotional triggering question and then open

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the door for future communication.

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When you do that, you can break through because it's so easy to tell

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the people that are just like spamming all these really, really all the

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people that they want to get in touch with versus the people that take the

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time to curate the right message.

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Now, if you want to get so advanced on this and I'll leave you with

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one more, cause I'm on a roll here.

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I'm just feeling average.

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You got me fired up is think about the timing when you're

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reaching out to these people.

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If you see that green.like on Instagram and you see active now,

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boom, you got to hit them because people are checking their inbox.

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And if they're getting 20 DMS, every two hours where you got to make sure

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how am I going to be at the top?

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And that's where the follow-up also becomes so important.

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So there's so many tips and tricks here to really connect virtually.

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But those are just some that are like I wanted to bring to people's away.

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We

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are cut from the same cloth, my friend the, the, the manner in which you've

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kind of procured some of this talent for your book, which we're about to get

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into is the same way I use podcasting.

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I can't wait to ask you some of the things you learned, but I use this

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as a mechanism to be a conduit for people to learn from people like.

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From people like JLD from PatFlynn and Dory, all people I've interviewed as well.

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And it's great.

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Like, I'm so glad we know some of the same people, like that tells me so much

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about you, but you don't have to have a show just to try and get these people.

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But like if the intent of the show on the 10th of the book is to literally

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serve, then I think they're going to be able to resonate with that.

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I think they're going to be a little bit more keen to take the opportunity

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to talk to someone who damned them took the time and was intentional

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about it and be like, oh, Dory, your book's coming out the long game.

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I'd love to talk to you before it comes out.

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You know what I'm saying?

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Like hello is a no brainer.

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So anyway, I love that.

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Now you spent a hundred hours interviewing 39 people.

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I already mentioned some of the names, Ben Newman, Dorie Clark,

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pat Flynn, John Lee, Dumas.

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Some really, really fantastic people.

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My first question about the book, which is out is what did you learn through

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this process that you didn't know before?

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I learned so many things and I stole many things.

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I like, like I learned that no matter what vision you have, the path to getting to

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that vision is always going to change.

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So when I started this book, the idea of this book was to interview

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people, to understand the differences and the commonalities of what

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makes people successful and happy.

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I interviewed a rabbi, interviewed a Dean of religious life.

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I interviewed a random stranger that I met on a plane whose

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daughter won American idol in Iowa.

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Like it was nuts.

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Right.

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And that's where it starts.

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But would it became, was a book by entrepreneurs for entrepreneurs,

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really focusing on how do we become higher performing productivity,

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crushing and freedom achieving.

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And it didn't start that way.

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And I think that what I learned really was that, and this has been a theme in my

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life, but it really came through in this book is that we can have all these ideas.

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But if we never take action, nothing's gonna, nothing's gonna happen.

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But when we do take action, oftentimes that action is going to lead to results

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and opportunities that you couldn't have predicted before you took that action.

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And so for me, the people that ended up in this book, the 39 people, like when

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I started this book, I had no idea that some of these people were going to be

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in the book, but through connecting and introductions and DMS and the way the

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world was like, if I did this next year, I might have a completely different group.

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But that's, what's so amazing.

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So that's something that I really learned.

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Another thing that I really really learned from all of the guests is that

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no matter how big you are, nobody knows what they're doing until they've done the.

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And this is something that is like, you know, seemingly obvious, but so many

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of us try to just shortcut our way.

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We try to read just enough and then just hope that we're going to get that.

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We try to just build the course and hope that customers will come.

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We try to start the business and just say, I'm here.

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Come on in the doors.

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But until you actually put in the work nothing's nothing's going to happen.

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And so that was another really big lesson is like, most of us don't know

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what we're doing until we've done it.

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So you gotta be willing to try things, make mistakes, do all these different

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things, because then once you have experienced it, you document it, you

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create the system, you write out the process and then it's repeatable.

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And when it's repeatable, then you can continue to grow and move on and

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elevate as you go through your life.

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So those are two things that I really learned.

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Many many others, but those are two really big things that

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really have resonated with me.

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Throughout this process.

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So I was in the middle of putting out fires, so to speak and it

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was talking to my YouTube guy.

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He was looking for the video cause it was in the wrong folder.

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I was getting hit up by my friend, Heather, about a sponsor that

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approached us for our podcast and empties from newbies.

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I was trying to upload a podcast that I had just finished completing

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and I was getting ready to record my introduction in my middle.

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And.

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And then my video ops person, my video editor, my primary video editor

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wrote me back and saying, how do you want me to do this, this and this?

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And I realized like, I don't need to do that anymore.

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I'm going to just delegate that.

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And you can only delegate if you have people to delegate.

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And if you have people to delegate to you better have them full time and you better

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have them for $10 an hour full time.

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And they should come from rocket station, who is the sponsor of this podcast.

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And the reason I am able to delegate, and it's a reason I have people

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to handle social media, to handle processes, to handle operations, to

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handle the podcast, because I don't want to get in the nitty-gritty with

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all those things, because the inevitable little fires that are going to be.

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There's some that I'm going to have to do myself.

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And then there's the rest of the things that I need to be doing that

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are income producing activities.

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And the only way I could generate more income is by spending some of my income

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on delegating to the help I need.

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So if you go to rocket city, And you are ready to dismiss $10 an hour

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tasks to someone who can help you for $10 an hour full time, then go

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to rocket station and check them out.

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Also, they are going to give you 25% off of your process mapping.

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If you mentioned the leadership blocker and rich Cardona, which

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should be a huge benefit to you.

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So if you want to go and get in touch with them, go to you could

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emailBrooks@rocketstation.com or you can go to landing.

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Rocket station.com.

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If you want to have a conversation about them before you even commit to

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anything, or before you even have a conversation with them, hit me up DME,

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average Cardona underscore, and I'll tell you everything you need to know.

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Now you've worked with athletes and you've worked with entrepreneurs and you've

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worked with just people who need coaching.

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And, you know, again, these are, they seem like loaded questions, but it

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just never gets old because everyone's perspective is a little bit different.

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What have you seen.

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Is the thing that maybe, you know, the, the people making that U-turn in

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life and wanting to start a business or start that course is the part that

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they skip, that everyone always seems to maybe skip or is just like doesn't

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necessarily pay enough attention to.

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And it's, it's, it's actually carries way more weight than they.

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I'll tell you exactly what people skip, because this was,

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this came through in the book.

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It was very obvious what everybody skips.

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Everybody just tries to go to the fast lane, right?

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We forget to read the trainer manual and we start driving the car.

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The trainer manual in this situation is a question that you have to ask yourself,

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which is what is my definition of success.

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What is the direction I want to go and what am I willing

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to do to make that come true?

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Because what happens here in life, when anyone's trying to change, as they

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want to get to that next level, they want to achieve some type of result.

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But if you're aiming for a result, that's not in alignment with what

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your definition of success is.

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You're not going to win.

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You're going to start to compare.

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And then you're going to start to question, are you made for this?

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And then those limiting beliefs are going to be able to overpower you because you

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weren't moving in the right direction.

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So what really, really important.

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What is your definition of success and what is it going to take to get.

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And then as you dive deeper and well, what does exactly that look like?

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Right?

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Because you have to play your game.

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You can't play someone else's game.

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You have to play your game, give yourself the best chance of winning that game.

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And that comes from not comparing yourself to others, not feeling guilty

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because you do it a different way than others realizing there's more than one

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way to winning at the game of life.

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And then making sure that you're willing to do whatever it takes to

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make your definition of success, your reality, because there's.

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Some people make a change and they go into entrepreneurship because

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they want to make a million dollars.

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Awesome.

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That's incredible.

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I love that.

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Good for you.

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But some people get into entrepreneur entrepreneurship because they want

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to create supplemental income so they could take care of the kids and be home

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at dinnertime and not travel as much.

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Amazing is either one, right?

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No, they're both.

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Right.

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But if you try to do the same strategies for both of those goals, you're

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going to end up in the wrong place.

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So you need to figure out what is your definition of success, so that then

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you can figure out what are the action steps to actually make that real and

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keep your mind above water in that.

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I have a comment, man.

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And, and I I'd like you to weigh in on this.

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Like I said, I know a lot of the people that you've interviewed and one thing I've

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learned through podcasting and, and some of the quote unquote bigger names is that

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the definition of success never started with how much money they could make.

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Although entrepreneurship has a proverbial, you know, endless limit

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of potential and financial gain.

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I mean, there's plenty of them who did not use that as actual measure.

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It kind of ended up happening.

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And for the people who did go after the money, you can execute to a

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point where you make a lot of money.

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You could just be an execution mode, not visionary mode, and

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you could execute, execute.

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And what I learned was some of those people said it was until they had

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a lot of money that they realized the money didn't matter as much.

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So again, I'm not saying there's anything wrong with the money mindset or an

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abundance mindset, of course, but as far as money being the driver, have you

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noticed that some of the happiest people, you know, don't reflect necessarily on.

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You know, making money, the primary goal.

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Yes.

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I think that we should strive to make as much money as we possibly can.

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I, I'm not I'm with you.

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Right, right, right.

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Which I know is what you're saying here, but I think that, I think that

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while we're pursuing whatever the achievement is, we need to focus on the.

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And this is one of the questions that I asked in the book is I asked how

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do you relentlessly pursue success?

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However you define it while also finding time to enjoy the journey in the process.

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Yes, because here's what I think is that so many people are our achievement driven.

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When we began entrepreneurship, that achievement could be getting

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a company to a certain level, it could be getting a certain building.

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Your teams are not a customers.

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They're not a revenue, whatever the goals are.

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Right.

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Those are the metrics that you're using to measure.

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If you're here.

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But if you're only focused on those, you're never going to have enough.

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So it's really, really important that while you're pursuing those, that you're

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finding ways to enjoy the process, that you're finding ways to be fulfilled by

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serving others, practicing gratitude, and really becoming one with yourself in

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this, in this, in this journey, because I know way too many people that have focused

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on the system, the processes, the money that get burnt out, and then they come.

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They go through and they say, okay, well, my new way of doing this is yes, I'm

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still going to make a lot of money, but my health and my wellness comes first.

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You've got to ask yourself, what is my priority on this journey?

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And let you say, I believe you can have it all.

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Like, I believe you can have the money, the fame, the success that happened.

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I believe relationships.

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You can have it all.

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All right.

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And I want everyone let's listen in to go get it all.

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Like you deserve that.

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Let's go get.

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But if you were to ask yourself this question, what I'd rather

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have a million dollar business, or would I rather be present for the

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relationships that I care most about?

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I'm taking the relationships 10 out of 10 times.

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The issue here is that our actions as entrepreneurs are

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often aligned with the money.

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And the thing that gets pushed to the wayside is the relationships.

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How many people are so focused on the business, their work and everything.

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And then the thing that gets pushed is, oh my relationships.

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I'm not going to make it home for dinner tonight, but I'll be there to tuck you in.

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I'm not going to make it home for date night.

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We're going to need to reschedule.

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Well, what is the priority of why you're doing this in the first.

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For me, I put family time friend time, meantime on my calendar before I put

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my meetings in, because my priority, my priority, when I said, when this

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is all done, what's my priority.

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It's to live a life, doing what I want when I want with who I want.

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So that needs to come first.

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That being said, My business has taken off and we're going to the moon.

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I'm going to be one of the biggest names out there.

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Like that's a fact, and I just believe it, but in the process, I'm going to

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make sure I enjoy it because I don't want to miss out on what's what's important.

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And so like, that's, that's kinda how I think about that.

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And, and a lot of the guests in the book, they really dive into this

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achievement versus fulfillment.

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This idea of pursuing success while also enjoying the.

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So the name of the book is elevated entrepreneurs.

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So talk to me about what you see, what, what is the definition of an

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elevated entrepreneur, so to speak?

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So I have an entire page in the book dedicated to what is

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an elevated entrepreneur with all of these, these things.

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And I'll, I'll even read a couple of them just cause I,

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I, you know, I can paraphrase.

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Let's get the, let's get the good stuff in here.

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So there's about nine things that, that make an elevated entrepreneur

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and elevated entrepreneurial.

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So an elevated entrepreneur is someone willing to try, even if

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success isn't guaranteed and elevated entrepreneur, isn't afraid to go big.

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Despite the fear of being judged and elevated entrepreneurs, willing to do

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whatever it takes because a life of oh, Wells is better than a life of.

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And elevated entrepreneur.

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Isn't afraid to ask for help and be vulnerable and elevate an entrepreneur

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invests in themselves, even when it scares them at elevated entrepreneur

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pursues, their definition of success relentlessly, regardless of what

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people think an elevated entrepreneur enjoys the journey of today, why

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creating the greatness of tomorrow?

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And elevated entrepreneur takes action to build a life greater than themselves.

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And the final one is an elevated entrepreneur is a

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champion of their own life.

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That's what an elevated entrepreneur

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is.

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Beast of a list.

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I circled one though, man, and I have to get right into it.

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Cause this is very aligned with COVID.

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The asking for help part, you may be so enthusiastic about the pursuit.

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You might be relentless.

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You might have the work ethic.

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You might have the grit, you might have all of it.

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And at the same time, dude, you and I both know.

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Like it's like, it's like coming in from the grocery store.

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Like you don't want any help with the bags.

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I'm going to try and put 50 bags on each hand.

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Right?

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You don't want help.

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Talk to me about the pitfalls.

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You may have seen about people who don't ask for help and how it may actually

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slow down the trajectory they could potentially have by not necessarily

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just investing, but literally just reaching out and asking for an Oliver.

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I mean, this is such a difficult conversation, right?

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Because we have so much pride in what we do, and we have so much

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love for what we do that sometimes we're like, I need to do it on my

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own, but I'll give you an analogy.

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Here is if you are overweight and you want to lose weight, are

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you going to wait until you're fit and Jack, before you hire a.

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No, you're going to hire the trainer because you need them to help you

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lose the weight in the first place.

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You could do it on your own.

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You would've already done it.

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This is how we live.

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Life is sometimes we have our ego saying, no, I can do it.

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I can do it, but we don't make the change.

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We all know what we need to do right.

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More times than not, we know what we need to do.

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We just, for some reason, We know that we shouldn't eat the extra, the

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extra steak when we're already full, because it's going to, it's not good

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for us, but we still do it anyways.

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It's very easy to say, no, it's very easy to say yes.

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So sometimes our mind just says, well, what do I actually want?

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Right.

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What we have to realize though, is that when it comes to all this is that you

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got to decide what's right for you.

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You got to say, this is me.

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This is what I want.

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And I'm willing to do whatever it takes to get there.

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And whatever it takes is asking for it.

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And here's one of the things I think is, is really in the coaching and

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entrepreneurial world is we think subconsciously, or even consciously

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that if we ask for help, people will perceive us as we are not as good

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as we are promoting ourselves to be.

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And because of that, we're like, well, if I ask for help or if I'm vulnerable

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and open, then people are going to say, well, oh, well maybe he's not

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as good as we think he is because as marketing says, oh, he's got this

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business, but he's asking for help.

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Like, what's.

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But the truth of the matter is, is that we have to ask for help in order

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to get to the next level, because you don't know what you're doing

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until you know what you're doing.

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And the way to know what you're doing is by asking for help.

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And the minute I've started asking for help has been

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huge.

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It feels like a weakness, but it's a strength.

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And you know what, like that's when you started to look around

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at your network for anyone that might actually have those thoughts.

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And that's when you're like easy target to you can bounce now.

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Like I'm, I'm on some different shit.

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I'm on the people who support me and yeah.

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Like c'mon the law of reciprocity is in full effect here, man.

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Like if I reach out to you after this podcast and I'm like, Hey man, you know,

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I've talked to these people, but I've always been trying to get so-and-so you

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think you might be able to help me out with an introduction and you help me, you

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know, I'm going to lay down in traffic for you next time you need something.

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Like it's just the way it is.

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But let me talk, let me ask you when's the last time you asked for help?

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Like where were you stumped in your like shit and you asked for

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help and you're like, all right, I need help with this launch.

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Or I need help with this business or I need help closing X, Y, Z.

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I asked for help every single time something comes up that I

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don't have an immediate answer to.

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Like, like I'll ask my dad, I'll ask my mom.

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Now who you ask for help is very important.

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Okay.

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I wanna, I wanna make this clear.

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You don't just ask your family for help on something they've never done or they

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have, they don't have any experience in doing my, my dad's an entrepreneur.

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So I talked to him about entrepreneurial things.

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I ask him questions whenever I need some help.

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I asked my mom things about relationships.

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Like she was a adjunct professor at USC.

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He taught in the school of social work.

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She had her own practice from about 25 years when I need relationship,

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help or feelings, help her emotion help, and I need to be vulnerable.

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I go to her, she's got the best advice out of anyone I've ever seen.

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Find the people that are the best in your circle and ask them for help.

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And that's the beautiful thing of having the network.

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So when I'm getting ready to launch my book, Who are the people in my network

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or what books are available, even if you don't have somebody well, ask the

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question and then find the solution.

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We have to think about what is actual problem so that we

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can find the best solution.

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It's not always just asking a person for help.

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It could be asking Google for help and finding the right resource, right.

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When it comes to people.

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Asking help on everything, because I know that I don't know everything and I'm tired

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of trying to figure it out on my own.

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I am at the point where I want to, I want to speed up so I can make a

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bigger impact on this world backs.

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I want to elevate more and more people, but I'm not going to be

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able to do that all by myself.

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So I need to ask for help.

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Have you ever used this software platform?

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Do you mind giving me a quick 15 minutes that we could talk through it?

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Hey, you know what, I know you just hired this first employee in you and you

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moved from from an LLC and you're now taxed as an S-corp or whatever, right?

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Like, can you talk to me about the difference pros and cons here?

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I talked to an account, right?

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The fastest way to learning is by getting information.

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The way we get information is by asking good questions.

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The way we have to ask good questions is either you've got to pay for

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the time, or you have to have the relationships to be able to ask.

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But all in all, man, I'm asking for help all the time, man.

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And that's just part of the game.

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I'm going to ask you for help at the end of this.

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And I'm going to ask to help you at the end of this

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recording, it's just what we do.

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We're always focused on one end.

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How can I ask for help?

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But also how can I make sure that I'm always helping others?

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So that way you never feeling like you're always asking for

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things, but rather you're always in a place to give, give, give.

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And when you have a genuine relationship, you can ask for anything because you

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have that relationship, the stronger, the relationship, the easier that.

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Yeah.

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I mean, like you, you say conversations equal conversions and

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a conversion does not necessarily need to equate to business per se.

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Right.

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Did you just get smarter by giving, by having a conversation?

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Like let's say you're like, Hey man I got a friend, who's got a question on

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a podcast and then I help out in that capacity or something along those lines.

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Like, did you just get smarter because you might've heard something

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that you haven't heard before as a technique for some really good.

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If I come to you about some business coaching or scaling from this to

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this, or maybe an online course, or fuck writing a book, it's like,

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okay, man, like tell me, dude, I don't want to make a ton of mistakes.

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Like, do you have a little bit of a blueprint?

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Like, dude, I mean, That's just, that's just the way it works.

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Conversations, equal conversions.

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I could not agree with you more now, when we were talking a little bit earlier,

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you did some traveling, not too long ago.

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And I saw a picture I always liked to go to a post from the

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person's feed a year prior.

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And you were in Florence, Italy, which is my favorite country to visit.

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I'll do, did I spend a lot of time there, but, but you talked about

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traveling and getting to see people.

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How did you establish these relationships and.

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Crazy.

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We're just, obviously he's going to stay on this topic, but you

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were able to maintain relationships across the world and to do traveling.

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And that has to be, I would say part of your definition of success

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as well, but tell me about the trip and what you were doing.

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So that trip was the Florence, Italy.

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That was my second time going there.

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It was my birthday time and I was like, I need to get out.

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I need a trip.

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So I went to my good friends and, and we just had an amazing time.

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One of them had studied abroad influence.

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The other one, we had just been there before and we had,

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you know, met some people.

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So he had some connections.

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We had some people and we just got out there and we just had a great time.

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And, and part of, part of me is like, when I look at what do I

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want in my life, I love to travel.

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I mean, I think, I think most of us really love to travel.

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So, but it's like, you got to go to a place that you want to go to and you can't

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wait for the perfect time to go to them.

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Sometimes you just got to say, screw it.

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I'm going for it.

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Here's what it's going to cost.

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Let's do it.

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Let's budget.

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It let's execute it.

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And so we did that trip and that was amazing.

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But just recently I was in Croatia.

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I'll piggyback off this a little bit further is just recently I was

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in crawling show for nine days.

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And if never, if you're listening, you've never been to Croatia.

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I highly recommended it.

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It's a beautiful combination of old history castles with a lot

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of island and beautiful water, great weather, amazing people.

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And literally one of my goals when I went in there with my two

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buddies, we go out the first night and I was like, guys, my goal for.

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It is literally to meet five people from five different countries,

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because it's a very big tourism place.

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And literally that night I easily hit it.

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I had people from all over the world that we had connected.

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Fast forward a couple more days.

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We're going on a bus tour.

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We're meeting people where we're in one location for three nights.

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We're in split for three nights and we're meeting people all over

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the, all over the place that night.

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We didn't just go out with the three of us.

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We brought 15 people that we had.

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From this last three days for our final night into one bar.

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And we spent the entire night at that bar drinking cheers and people from

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Ireland, from England, from the states from Germany and all 15 of us at

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like the entire top part of this bar.

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And we're just playing drinking games.

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We're having the greatest time ever.

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That was when my best man.

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Even though we were just hanging out, but it was like the fact that

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we had brought these people together.

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That was so amazing to me.

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And so for me, it's traveling is fun, but it's about the people that you'd

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go with to enhance the experience.

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But then it's also about the people that you meet that can create the holy shit.

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I can't believe this actually happened.

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So you mentioned something sometimes you just got to go do it.

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And that obviously applies a lot in business.

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There's a quote I heard not long ago or read somewhere

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that says words to this effect.

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Sometimes what must be done eventually needs to be done

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immediately when it comes to business.

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And you know, we've talked about relationships, we've

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talked about education.

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We've talked about investing in yourself, what must be done immediately.

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Things that move your business forward.

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It's not the things that keep you busy because busy is different than productive.

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And this is a very big pitfall that a lot of us fall into.

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We think the more our calendars filled up, the more successful we're on

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route to becoming not necessarily.

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Yeah.

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Hold on

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one second.

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I want to tell you something really quick.

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I was the dude in the beginning, who was, I literally, I think I used to

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take screenshots of my calendar and be like, look at all this shit I'm doing.

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And I had it all color code.

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And now dude, it's five items a day and they better be

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income producing activities.

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But anyway, like you're so right.

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There is something that makes you feel good that all that activity

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does not necessarily equal action.

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And I just wanted to admit to my audience, like, dude, I used to be that guy.

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And he's exactly right.

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So I'm sorry to cut you off, man.

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But I was like, how can I not share that?

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I'm like, I'm not embarrassed about it.

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I learned from it.

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But

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yes.

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It's a no, it's a great, it's a great point.

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And look, I think like the reason we do this is because a lot of times the things

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that we think are going to move us forward or the ones that are a little bit easier

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slash they're the ones that have the least amount of chance to be rejected.

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Meaning, it's very easy for us to spend time building our website,

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creating our program, signing up for this software, learning how to

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watch the modules on this software.

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You know, doing things like that, creating a hundred different social posts,

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doing graphic design on can, but right.

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Like it's, it's, those things are important, but oftentimes we do those

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things because we can just do them and we can say, oh, I'm checking things off.

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Like I'm making great progress.

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Then we forget, well, how many, how many people have you talked to this week that

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actually could become customers or that could actually tell you what you should

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actually be spending your time doing?

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And it's such a powerful thing there because, and I think the truth is I think

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the reason why we do this, because I've been guilty of this too, is that those

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activities are not just easier to do because they're still require hard work,

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but there's no fear that you will be able to put your effort in and be rejected.

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But the minute you say it's launched online, Let's have a conversation.

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Do you want to join?

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Can we talk about this now?

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You've exposed yourself to criticism, to vulnerability, to people

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saying yes to people saying no.

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Do you actually having to deliver on the work?

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When I was writing my first book, I was so scared because I was like,

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what if I put this first book out there and everyone criticized?

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And part of it was like, well, maybe I shouldn't put the book out, even though I

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just spent all this time writing the book.

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That's what happens is, is we get so caught up in this idea that that will,

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once I do something and I actually start to talk about it and do it.

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And now I'm open to the criticism.

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I'm open to people saying no, and nobody wants to be rejected.

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And that's why I have an entire chapter in the book dedicated to how to handle

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rejection as an entrepreneur and how to reframe it, because this is so important

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when you can get over the fear of the rejection, realize that it happens to us.

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You can then start to move forward and saying, well, I need to start focusing

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on things that actually make me money.

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The things that actually make an impact in the world, what are those tasks look like?

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And like you said, you put five things on the calendar.

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I do my top three to five priorities every single day.

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Those are the things that must get done.

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And if those get done, it is a great day for me, everything else is a win.

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And so I think it's really important that we identify those.

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And, and I'll be honest.

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I don't always get my three to five top priorities done.

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I get distracted.

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Right?

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I'll get stuck on a social media loop, even though I've

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put time limits on it happens.

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But I also, sometimes on my priority list, I put something that's completely

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unrelated to business, but it's about my filling up my own cup, taking care

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of my body, doing my pushups, because I know that that's going to help me

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be better at the business active.

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Because I need to show up, right?

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I need to be ready for us for this hour.

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I need to be like on my, a game, you and your people deserve that.

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But if I don't take care of my body before, and I don't wind down, I can't

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be like that for you and for your people.

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So I think that this is like a, a really great topic for people to just like, be

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honest with themselves, where are you at?

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Are you doing it or are you not doing it?

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And Ben Newman in the book, he has a question.

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He tells her.

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At the end of the day, when you look into the mirror and you look at yourself,

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can you honestly answer the question?

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Did I do it or did I not do it?

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And if you say, yes, you did it mazeltov.

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Congratulations, what a day?

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And if you say, no, I didn't do it.

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Don't beat yourself up.

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Ask yourself why, why didn't I do it?

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And how can I improve?

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So, so it's just, dude, it's so powerful.

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It's such big stuff.

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And it's, once it clicks, it clicks.

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For that reason alone, everyone should make sure they go pick up a

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copy of the elevated entrepreneur.

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I believe you have just like the exact right.

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Ion entrepreneurship.

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I feel like you are going to serve so many people.

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I feel like you are going to get it.

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And I mean, get it is exactly what you want, but don't forget the fact

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that there's 39 experts that are interviewed for this book as well.

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So pick it up for sure.

Speaker:

But where can people find more about you follow you and interact with.

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The best place to find me right now and interact is on Instagram

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at J kefir slide on in those DNS.

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Let's get some good combos rolling, always down for it.

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And the best place to grab a copy of the book is the elevated entrepreneur.co.

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And what we've done for this book, because the mission is to

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elevate people to achieve success.

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Is it made this book?

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So you go to that website, the elevated entrepreneur.co you can grab a free copy.

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All we ask is that you cover the shipping and we'll get it to your door right away.

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But that's what we wanted to do because it's bigger than just ourselves.

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Right?

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That's what makes an elevated entrepreneur.

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Someone who's greater than themselves.

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So that's sort of me and my team did, and we're excited to bring it to the entire.

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That's crazy.

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I did not know that.

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So thank you so much for spending time with us.

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Thank you so much for all the hard work that you've done to help

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entrepreneurs reach a level of elevation.

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That's gonna, you know, help them just sustain the journey

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because we all know it's really easy to just get off the highway.

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But that's not what we're going to do.

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Not people like you and not people like me.

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So thank you so much for donating your time here today to my

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audience and we'll see you soon.

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Absolutely.

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Thanks man.

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All right, everyone.

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Definitely, definitely check out Jake, check out the elevated entrepreneur.

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Check him out on Instagram at Jake Helfer.

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Check him out@jakehelper.com.

Speaker:

And don't forget about what we talked about in the mid roll.

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Okay.

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You do not need to be doing $10 an hour tasks, and you know, it doesn't even

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matter if you're a business owner or not.

Speaker:

If you need someone scheduling flights, if you need someone managing

Speaker:

your calendar, if you need someone helping create content for you, then

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go to rocket station.com and check.

Speaker:

Otherwise look, thank you.

Speaker:

Those people, by the way, rocket station are the reason that I'm able

Speaker:

to go and do the things I need to do and find the guests I need to find

Speaker:

and go and fly to them and spend time with them and edit all the things that

Speaker:

make this podcast worthwhile to you as a listener is because of sponsors.

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So, thank you so much for listening.

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If you know someone who is interested in business coaching or needs to

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hear some of the, you know, some of these lessons that Jake talked

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about in terms of transitioning to entrepreneurship or pivoting from a

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career and entering business, then please share with them, let that person know.

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You want leave a rating and review.

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I'll be super happy for that.

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