Rich Cardona Media

175. Major Fail: Doing Less with More

September 20, 2021 no comments

On this episode of The Leadership Locker, Rich talks about the importance of being able to do less with more, and why resourcefulness is so important to entrepreneurs.

—–

Personal Branding | Rich Cardona Media

—–

Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

—–

Rocket Station

brooks@rocketstation.com

Transcript
Speaker:

Welcome back to The Leadership Locker.

Speaker:

It's Rich Cardona, your host.

Speaker:

Follow me on Instagram at rich Cardona underscore.

Speaker:

But if you're a first time listener, you're in the right place.

Speaker:

New entrepreneurs, aspiring entrepreneurs, seasoned entrepreneurs.

Speaker:

They're all here.

Speaker:

They're all here listening, just like you, because there's some good stuff

Speaker:

going around on Mondays and Fridays.

Speaker:

It's going to be me documenting the journey or talking to you about

Speaker:

problems I've encountered and I'm solving or talking about places.

Speaker:

Docking got burned.

Speaker:

So you could learn from it on Wednesdays.

Speaker:

I got industry experts and influencers, Gary Vaynerchuks of the world, Dorie

Speaker:

Clark, Kendra hall, Jocko, Willink, Brad Lee, whoever I get them.

Speaker:

And they share the best possible entrepreneurial advice in a very

Speaker:

specific category that they can give you.

Speaker:

Okay.

Speaker:

They're committed to helping you the small business owner and those

Speaker:

who are veterans looking to be entrepreneurs or are entrepreneurs.

Speaker:

Okay.

Speaker:

That is what I'm here to do.

Speaker:

I'm here to help you because I'm also here to help me.

Speaker:

So it's a win-win.

Speaker:

And today we're going to talk about something near

Speaker:

and dear to my heart Marines.

Speaker:

It's not about the Marine Corps, but you'll, you'll pick it up in a second.

Speaker:

We were at the few, the proud.

Speaker:

Now let me just tell you what it's like being a Marine.

Speaker:

Number one, it's amazing.

Speaker:

Being a freaking bad-ass being part of the best fraternity in the world.

Speaker:

Okay.

Speaker:

Now today, we're going to talk about doing more with less.

Speaker:

And this comes up down to some of my experience in the Marine Corps.

Speaker:

And I'll touch on that for a second and then we'll get into why we have

Speaker:

this problem of doing less work more.

Speaker:

So here's, here's the deal?

Speaker:

The Marines are the few, the proud.

Speaker:

Okay.

Speaker:

I remember when I was in, I think we were at about 185,000 Marines,

Speaker:

and then eventually we got up to like 200 because we had a plus up.

Speaker:

Okay.

Speaker:

We will.

Speaker:

Far far, far, far behind by design the army, the Navy and the air force.

Speaker:

And it's not necessarily due to selection criteria or anything like that.

Speaker:

But look, when you are the small guy and you can attack from air,

Speaker:

land or sea, and you rely on your big brothers and big sisters to haul

Speaker:

you around and do a, do a lot of the kind of logistical things for you.

Speaker:

You don't get the best fucking day.

Speaker:

You don't get the best fucking anything.

Speaker:

I cannot even tell you what it was like going to some of these other

Speaker:

bases and being like, wait a second.

Speaker:

This is your barracks.

Speaker:

This is like a hotel.

Speaker:

My barracks is falling apart.

Speaker:

There's no air conditioning.

Speaker:

There's no nothing.

Speaker:

Well, anyway, that became part of our identity, part of our mystique

Speaker:

doing less with more, okay.

Speaker:

Fucking just crushing it with limited resources and using our

Speaker:

intelligence, using our ethos, using our teamwork, using our identity

Speaker:

to just accomplish whatever it is.

Speaker:

We needed to accomplish, and that's why we are no better friend, no worse

Speaker:

enemy, because we don't take it personal that you have all the good shit.

Speaker:

Check us out.

Speaker:

We could do just as much with so much less.

Speaker:

Now, what the hell does that have to do with business?

Speaker:

A lot of us, including myself, stack our resources.

Speaker:

And I will always be one to say that being resourceful is a key ingredient

Speaker:

in the recipe of entrepreneurship.

Speaker:

There's no freaking doubt about that.

Speaker:

However, even if you're doing the right thing, reinvesting in your business,

Speaker:

paying people, paying the right help, paying yourself less, all these different

Speaker:

things, there is the possibility.

Speaker:

That you could walk off the plank because you've invested too much

Speaker:

in too many different things.

Speaker:

I'm not talking about that.

Speaker:

Just like the good idea fairy.

Speaker:

Okay.

Speaker:

And then just having a good idea and investing towards

Speaker:

it or, or whatever it may be.

Speaker:

I'm talking about getting new technology, getting another consultant,

Speaker:

getting someone who could help you with ads, getting another course.

Speaker:

Okay.

Speaker:

Getting another camera, making another offering.

Speaker:

Let me tell you something.

Speaker:

Anytime you are in a position where you cannot serve the people who you want

Speaker:

to serve, and you have more than enough resources freaking game over when you do

Speaker:

less with more, there's really no excuse that anyone's going to want to listen.

Speaker:

And you, and I both know the reason is because you somehow overextended yourself

Speaker:

with all the different things you can use to effectuate your deliverables or your

Speaker:

product or your branding or whatever it may be when you spread yourself too thin,

Speaker:

because you actually are investing and working with all the potential resources

Speaker:

that you have at your availability.

Speaker:

There is the possibility that you're going to be counterproductive.

Speaker:

And this happened to me about a year and a half ago.

Speaker:

One of my mentors is like we had, we knew a client, he was a friends

Speaker:

with a client of mine and he said, dude, he's like you under delivered.

Speaker:

And this cause I took something on myself actually, but it still remains true.

Speaker:

He's like you delivered and he's like, that's not a good look.

Speaker:

And I'm like, no, So this happened to me recently or anything like that?

Speaker:

No.

Speaker:

Has it happened to you maybe think of the seamlessness and the

Speaker:

simplicity of doing more with less.

Speaker:

Okay.

Speaker:

All that is required is more effort.

Speaker:

Okay.

Speaker:

Like I was kind of referencing with the Marine Corps.

Speaker:

It was so unbelievably basic at some points that it just came

Speaker:

down to a matter of personnel, character, integrity, and work.

Speaker:

Period.

Speaker:

We don't know what it was like to not have all the resources and had

Speaker:

we had all the money in the world to get all the best XYZ that we needed.

Speaker:

It probably would have made us a little bit weaker.

Speaker:

We used to call them creature comforts.

Speaker:

We didn't have the creature comforts.

Speaker:

We were used to training and shithole areas.

Speaker:

We were used to having shit gear.

Speaker:

We were used to living in shitty barracks.

Speaker:

We're used to getting the hand-me-downs including aircraft.

Speaker:

So when you are in that position, you are hungry.

Speaker:

So let me tell you this resources does not mean more things.

Speaker:

It just means putting more towards your number one barrier.

Speaker:

I have a friend told me recently about some, two bad hires that they made.

Speaker:

There's plenty of learning lessons.

Speaker:

We've all been there.

Speaker:

Okay.

Speaker:

We've all been there in that capacity, but when someone tells you they made

Speaker:

two bad hires, then you automatically know it's going to be costly to

Speaker:

number one, lose that help to hire new help and to look for new help.

Speaker:

And that's a cost.

Speaker:

So maybe instead of spreading your resources thin to getting all these

Speaker:

new things that can improve multiple aspects of the business, you focus

Speaker:

solely on one thing, and that is getting the next amazing hire.

Speaker:

Maybe you don't need two people.

Speaker:

Maybe you need one person and you're gonna pay them double because you're

Speaker:

going to value them that much.

Speaker:

And because, you know, that's substantially going to be a business

Speaker:

positive rather than an equalizer.

Speaker:

So just think, look around, look how many conversations, right?

Speaker:

And actually, you know what, let me, let me be completely honest.

Speaker:

Questionable at times with people who are wildly successful, I love to have

Speaker:

incredible minds on this podcast and I love to learn from them, but it doesn't

Speaker:

mean I should freak and try and be in every one of their little masterminds or

Speaker:

hire them as a coach or pay for all their products or whatever to support them.

Speaker:

It's like, look, there's certainly an element of gratitude that exists there,

Speaker:

but dude, it's like, who is the best.

Speaker:

Person that I can use or follow or hire to help me specifically with my goals.

Speaker:

Who's going to give me the most attention who's going to be the most invested in me.

Speaker:

And the answer is if I'm going to this call on Wednesdays and this zoom

Speaker:

call with this group on Thursdays, and then I have a one-on-one with this

Speaker:

person on Monday, and I'm trying to go and make sure I'm commenting in

Speaker:

this Facebook group on, on Tuesdays.

Speaker:

And I'm reading so-and-so's book on this day.

Speaker:

That I'm spreading myself too thin.

Speaker:

Like nothing is actually going to coalesce because I'm all over the place,

Speaker:

whether it's personnel, whether it's people you're following or whether it's

Speaker:

business resources in terms of services or vendors or whatever, it may be.

Speaker:

Think of the benefits of dealing with less think.

Speaker:

And don't undermine the simplicity of less, just because we desire more doesn't

Speaker:

necessarily mean it's what we want.

Speaker:

Have you ever been in a relationship before where you felt like you

Speaker:

desired more and then maybe you went after that guy or a girl who

Speaker:

was just like, you know, you felt like you'd killed to be with them.

Speaker:

And then you're just like, this is anticlimactic as fuck.

Speaker:

They're high maintenance or there's a lot of problems associated with this.

Speaker:

Now you realize what you had?

Speaker:

Well, the same thing goes in business.

Speaker:

Okay.

Speaker:

And because of that.

Speaker:

Yeah.

Speaker:

There's certainly elements of what we're doing, which we're going to scale back

Speaker:

in terms of all the support we have and resources we have because less is more.

Speaker:

And if you could say to yourself for the next six months, all

Speaker:

I'm doing is this period.

Speaker:

And I'm only using this as parts of the ingredients for that mix.

Speaker:

And see what happens at the end of six months.

Speaker:

And I guarantee you, it will be a lot better than if you are having

Speaker:

a buck shot of energy, put in a lot of different directions, trying

Speaker:

to do a lot of different things.

Speaker:

Slow down.

Speaker:

Just remember addition sometimes happens through subtraction.

Speaker:

So I was talking to someone locally recently, and they had a marketing agency

Speaker:

that they worked with, but the marketing agency was producing, you know, pictures

Speaker:

PDFs, you know, I think ads or whatever.

Speaker:

And I said, well, what about content?

Speaker:

They're like, there's no content.

Speaker:

And I'm like, well, holy shit.

Speaker:

So I talked to them about the triple threat of podcasting, meaning you have

Speaker:

audio content, get it transcribed.

Speaker:

You have blog content.

Speaker:

Make sure you record with video and then you have video content.

Speaker:

So if you have a podcast, one episode, this episode that I just recorded, I

Speaker:

can make five to six clips out of that.

Speaker:

Okay.

Speaker:

That's six videos.

Speaker:

Okay.

Speaker:

It's one podcast.

Speaker:

Okay.

Speaker:

So that's seven pieces of content total, and then I can make three blog posts, 10.

Speaker:

Okay, 10.

Speaker:

Now let's just say I spread load those out to multiple different places.

Speaker:

Instagram, I can make a real out of it.

Speaker:

I could go IETV about it to promote it.

Speaker:

I could go on Twitter.

Speaker:

I could go on Facebook.

Speaker:

I could put it on my company page.

Speaker:

I could put it on my personal page.

Speaker:

I could go to LinkedIn.

Speaker:

I can do a LinkedIn live about it.

Speaker:

I can drop articles in there.

Speaker:

One podcast, get you 30 pieces of content, which is why I have

Speaker:

a podcast production agency.

Speaker:

So you don't have to do any of it.

Speaker:

So look, if you know someone out there who is in need of not only

Speaker:

figuring out how to get their message across, but where to share their

Speaker:

message, how to share their message.

Speaker:

And they don't have time because I don't work with people who are trying to learn.

Speaker:

Okay.

Speaker:

I want people who know, they don't have time to learn and need to

Speaker:

outsource everything a to Z because.

Speaker:

It makes me the happiest, because that is the absolute most value I

Speaker:

can provide, which is helping you get to a point where you have to press

Speaker:

record and you have to press stop.

Speaker:

And I got the rest, we set it up, we distribute it, we edit it, we engineer it.

Speaker:

We post it all over.

Speaker:

All of it is happening behind the scenes because you don't have the time.

Speaker:

So if you know someone who could use our podcast production services

Speaker:

definitely send me an email at info at rich Cardona, media.com and always,

Speaker:

you could hit me up on Instagram at at-risk Cardona underscore.

Speaker:

Okay.

Speaker:

I am so tired of people talking about how everyone's podcasting.

Speaker:

Well, the same people who say that have no idea what the hell is going.

Speaker:

And they are the ones probably having the biggest problems, getting a

Speaker:

significant amount of organic content out there to raise brand awareness and

Speaker:

to get new people in front of them.

Leave a Reply

Your email address will not be published.